Digital Marketing Best Practices in a Changing World
In our society, things are changing constantly. With many businesses closing and reopening (and then closing again) due to COVID-19, the nationwide rise of the Black Lives Matter movement, the recent advertising boycott against Facebook, and so on, it has become abundantly clear that this is not the time for businesses to cling to whatever […]
How To Decide What Digital Platforms You Should Advertise On
As a small business, you may ask yourself, “Everyone seems to be advertising on Facebook, should I be doing it too?” In today’s day and age, many companies who are new to digital advertising see Facebook as the “default” social platform for ads. It’s true, Facebook is a powerhouse and has the potential to deliver […]
4 Mistakes That May Be Draining Your Facebook Ad Budget
If you’re running digital ads for your company, it is likely that you use Facebook and Instagram to do so. There are major opportunities for brand reach and conversion through these ad platforms, but if you do not have experience with proper ad development, you may be wasting valuable dollars on advertising that is not […]
Setting Goals In Google Analytics is Essential. Here’s Why.
By now, you’ve likely heard of Google Analytics. If you’re running a marketing program for your business, you’ve likely used it as well. This tool is extremely useful, but if you are not able to put in the time to learn it’s extensive capabilities, it can also be very confusing. No matter your skill level, […]
Agility: The Secret to Marketing Survival in a Fast-Changing World
The state of the world can shift in the blink of an eye, and this year has been a prime example. In such a fast-paced, digitally-focused world, it can be easy for your marketing efforts to fall behind the curve. The secret to marketing survival? Agility. In the past, big companies with long-standing marketing strategies […]
Strengthen Your Team | How the Enneagram Can Improve Collaboration at Work
Here at KWSM, we thrive on teamwork. Though we have multiple offices located around the country, we communicate with each other constantly throughout the day – brainstorming ideas, reviewing each other’s work, collaborating on tasks, and ensuring everyone is accomplishing their weekly goals, etc. As we serve clients in different cities, we operate as […]
Orange County Businesses Closing Again: It’s Time to Evaluate Your Online Presence
This time of uncertainty has been difficult for countless businesses in Orange County. This week, Governor Newsom of California has ordered that businesses such as gyms, nail salons, movie theaters, hair salons, and many other indoor establishments reclose. These businesses will now need to evaluate their marketing approach and brainstorm how to keep their audiences […]
Affordable & Socially Distanced Video Content Solutions from KWSM
Our next KWSM Video Studio Day is scheduled at our Orange County office on August 6, 2020. You are invited to join us for a safe, socially distanced video shoot to enhance your business’s digital marketing without breaking the bank. This opportunity is a great way to refresh the video content for your website or […]
3 Social Networking Tips to Help Build Your Brand
If your business’s marketing strategy has been ‘post on social media quickly and then move on with your day,’ it’s time for a change. In today’s digital world, the post-and-go tactic doesn’t work – you need to be interacting with your customers through comments, shares, and tags to get valuable brand reach. Consumers shop with […]
Best Practices for Target Marketing Your Small Business
It is often said that ‘marketing to everyone is marketing to no one.’ When growing your business, it is tempting to want to throw marketing against the wall and see what sticks; you want to reach as many people as possible, as quickly as possible. However, in order to effectively market your product or service, […]
