Virtual Networking Opportunities for Atlanta Business Owners

Networking during COVID-19 looks totally different from the traditional ways business owners are used to. With no public speaking events or conferences to attend, many professionals in Atlanta are struggling to find new, digital methods of getting their message out and forming the relationships they need in order to bring in business.    Luckily, there […]

How to Find Your Brand Voice

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Have you ever thought about what you sound like to your customers? Establishing a brand voice may not be at the top of your to-do list as a growing business, but it is an important first step in building a successful marketing strategy. Get the Group Together Choosing a voice for your company is a […]

How KWSM’s CEO Learned to Lead

An effective leader’s impact continues to motivate and inspire those around them, even years into the future. Many companies today achieve greatness because of someone who influenced their leaders years before.   For the past 10 years, KWSM has been piloted by our fearless leader and President/CEO, Katie Wagner. While many of us on the […]

Atlanta Law Firms Use Webinars to Expand Their Reach as the Pandemic Continues

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It has officially been more than 5 months since Atlanta businesses started closing their doors and shifted to working from home in the wake of COVID-19. Now, even as businesses reopen and employees begin to make their way back into the office, it’s clear that many things simply cannot go back to the way they […]

How to Reach People on Facebook Who Are Interested In Your Business

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Connecting with new potential customers on social media is a great way to increase your brand awareness and get people familiar with your company, but did you know you can also use social platforms like Facebook to specifically target people who are already interested in your business? Move people further down the funnel by nurturing […]

The Importance of Creating Quality Content

A desk with four laptops, three notebooks, iPhones, and people's arms on a desk are shown from a bird's eye view.

When a customer (or potential customer) first sees your brand, it’s likely that their first interaction with you is through a piece of content that you’ve put out into the world. Whether this is a social media post, blog, video, or webinar, the goal remains the same – to catch someone’s eye and spark interest […]

3 Marketing Tips for Orange County Businesses Operating Outdoors

Orange County businesses that typically operate indoors have been forced to get creative. Many nail salons, gyms, restaurants, and more have transitioned to offering their services in temporary outdoor spaces due to recent state-mandates. If you live in Southern California, you may have driven by yoga classes at the park or people dining in parking […]

Messaging and Visuals Matter for Strong Branding: Here’s Why

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During the COVID-19 pandemic, brick & mortar closures and minimal physical contact have become the norm, and it has made brand discovery online more popular than ever before. The sea of companies fighting for exposure on the internet is increasing, and developing a strong brand identity is essential in order to stand out from the […]

KWSM Atlanta Welcomes New Team Members!

KWSM has recently brought on four new members to our digital marketing team in Atlanta! We are incredibly fortunate to continue growing our team in the midst of COVID-19, and we look forward to serving more Atlanta businesses who are pivoting their marketing efforts amid the pandemic.   In the last month, we have welcomed: […]

Core Values at KWSM a digital marketing agency