How to Use Social Media Challenges Like Celebrities to Increase Engagement
Have you heard about the latest challenges swirling around social media? Celebrities like Nicki Minaj and Amber Rose posted some shocking imagery that went viral last week and inspired people to post their interpretations. Remember the Bow Wow Challenge, which started when the young rapper was called out for taking a commercial flight, after posting […]
How Your Business Can Manage a Crisis on Social Media
When a crisis strikes your company, you have to act fast! The days of preparing a press release, gauging the community’s temperature, and waiting a day or two to respond are over. A strong social media presence plays a critical role in the success of your business. But, is your social media manager really equipped […]
How To Create Promoted Pins People Will Actually Click On
Pinterest has evolved far beyond a place to find the perfect wedding dress or to discover a recipe for a mouthwatering lasagna dish made from scratch. The social bookmarking platform has transformed into a marketplace filled with online shoppers searching for ideas. If you can show them ways to your product fits these ideas, you’re […]
How to Set Up Your First Social Media Campaign
Social media is a powerful tool and should have a strong presence in your marketing strategy. Like all parts of your business, the way you manage your social media channels requires thoughtful planning and strategic thinking. Once you’ve established your company’s social media presence, it’s time to start planning your first campaign. But how do […]
How Brands Are Capitalizing on Instagram to Promote Their Business
It’s inevitable. While watching that television show you need to catch up on, a commercial pops up of a celebrity promoting a product that is geared towards you. Celebrity endorsements are nothing new to viewers at home. From watching Selena Gomez promote Pantene with her beautiful long locks to hearing Peyton Manning sing the Nationwide […]
How To Increase The Star-Rating Of Your Facebook Company Page
When it comes to Facebook reviews, stars are the currency of choice. A high star-rating on Facebook proves that your company is reliable and that your customers are happy enough to share their experiences publicly. If your company is slinging positive 5-star ratings left and right, you’re in great shape! But if you’re on the […]
4 Ways to Change Your Social Media Content With the Seasons
With summer, we celebrate warmer weather and longer days. Like the changes in weather, social media content can also affect our mood and the way customers consume content. From beach photos splashing across your Instagram feed to Pinterest boards decked in boots and scarves, our needs and desires also change with the seasons. Discover ways […]
Twitter Reveals a New Look
Your Twitter feed looks a little different! The social giant refreshed its look, revealing a cleaner interface that not only looks better but runs faster and smoother too! Meanwhile, Facebook is putting control back in the hands of advertisers with a series of new features, and Instagram is keeping paid partnerships crystal clear with a […]
Going The Extra Mile on Social Media
The social media highway is a crowded one. To be successful in such a crowded space, it’s essential that you go the extra mile if you wish to get ahead of the competition and stay there. Going the extra mile doesn’t mean you need to work 16 hour days. But it does mean adopting a […]
5 Tricks for Writing Enchanting Short Copy on Social Media
Remember the college days when you use to groan at the task of writing a 3,000-word paper? Marketing can really make you miss those days sometimes and Mark Twain’s words explain it best. “I didn’t have time to write a short letter, so I wrote a long one instead,” said the famous writer. Marketing requires […]
