Making Your Old Blogs New Again For Every Social Channel
Hopefully, you realize how important blogs are to keeping your site ranking high in searches. Blog help keep your content fresh and educates the visitors to your site. A consistent blog is one of the strongest tools you can have, but sometimes keeping up with the demand can be a steep hill to climb. Missing […]
Playing iSpy with Video Content | Social Media Help Desk Episode 39
It’s the greatest time of year – and it’s clear that there are ways business owners should, and shouldn’t be promoting their products and services this month. On today’s Social Media Help Desk, KWSM President Katie Wagner is hosting alongside Content Editors Layla and Isaac as they discuss the newest changes with Instagram and LinkedIn, […]
Social Media Bootcamp: Understanding Instagram and Pinterest
Social media can be a beast when you first get started as a business. Many individuals have the misconception that their business profile can be just as simple as updating their personal accounts. Sure, they may know how to navigate it, but once they get started, these types of questions arise: What do I […]
How To Handle The Upcoming Holiday Season With Your Social Media
We have good news and bad news. First, endless beach days and pina coladas are quickly coming to an end, but you know what that means? There are a lot of upcoming holidays and seasonal promotions your business can capitalize on through your social channels. The content will practically build itself; so why not use […]
KWSM Takes Vegas: The Power of an Integrated Digital Marketing Approach
At KWSM, we value teamwork, and work to cultivate a collaborative environment. A recent client event showed us how powerful the results can be when we use all of the agency’s capabilities to support a common goal. Read on to discover how we created The EPURI Experience Las Vegas, a worldwide launch for a new […]
Keep Your Website Bounce Rate Low And Your Sales High
Your website is the backbone of your brand. It’s the hub of your online marketing infrastructure, and (hopefully) the ultimate destination for your audience, whether they come from direct search, social, or somewhere else. Finding ways to direct people to your site is important, but what happens when they get there and have a terrible […]
Attack of the Twitter Purge | Social Media Help Desk Episode 24
The Twitter Purge has hit – how are your accounts dealing with the aftermath? This week, KWSM President Katie Wagner leads our Facebook LIVE discussion, Social Media Help Desk, with guests Stephen Wagner and Daniel Thaete, as they discuss the Twitter Purge, whether Instagram is right for your business, and attempt to answer the question […]
3 Major Moves Your Social Media Marketing Strategy Might be Missing
The social media world does not revolve around marketing. But you don’t have to take our word for it; there’s a theory behind this madness. Many brands establish their social channels around creating content and promoting products or services. And while this is essential, it should not be your main focus when placing your business […]
LIVE from Katie Wagner Social Media, It’s the Social Media Help Desk! | Social Media Help Desk Episode 15
This week, Managing Content Editor Jeff Soto sat down with Assistant Project Manager Alexandra Denton and Content Editor Melissa Emnas to discuss the latest trending news and tips, from how to improve the customer experience on your website to maintaining an appropriate brand personality online. As the face of your brand, what you do […]
How to Create a More Personal Connection With Your Audience Through Emails
It may be deemed as old-school by some, but email is actually a personal and effective platform to reach your audience. When you send out an email, it is addressed to the recipient, and if they choose to open it they only see your content on the page. It’s just you and them—a golden opportunity […]
