Effective Marketing Alternatives for Businesses During the COVID-19 Pandemic
With the widespread coronavirus outbreak sweeping the globe, the impact of this pandemic is not only affecting the health of billions of people but also the viability of many businesses. As the push for social distancing increases, we’ve seen the cancellation of trade shows, networking events, and other business events where large groups would typically […]
How To Craft A Landing Page That Converts
This year, KWSM launched its very own internal mentorship program where team members have the opportunity to mentor or be a mentee for a particular area of digital marketing. For this inaugural go round, I chose to be a student of web development, with a focus on creating a high-converting landing page. I have a […]
KWSM Mentorship Program: Designing Landing Pages That Convert
At KWSM, we have a mentorship program that allows team members to learn from each other. I was paired up with Princess Ruff, a Digital Marketing Strategist at KWSM Atlanta, who wanted to learn about how to make website landing pages that convert. As her mentor, I took the skills and experience of our team […]
5 Tips on How to Write a Winning Blog Post
Writing a blog consistently for your brand is a great way to drive traffic to your website. You have to ability to position your company as a thought leader in your industry. Below are some tips on how to write a solid, thought-provoking blog that will help prove you’re the expert! Do Your Research A […]
5 Ways to Help You Decide What to Write
Writer’s block can be frustrating, especially when you’re facing a deadline. It’s inevitable that at some point in your career, you’ll need some new tips on how to get the creative juices flowing again. We’ve gathered 5 ways to help when you’ve run out of things to write about. Write Ideas Down Sometimes it can […]
Level Up Your Marketing Plan With Our Video Studio Day
It’s no surprise that video has become one of the leading forms of content marketing. Not only is it visually compelling, but it also humanizes your brand. When you post your content to platforms like YouTube with effective descriptions, titles, and tags, you boost the visibility of your digital footprint even further. Why? YouTube […]
New Year, New Business Strategy
Are you looking to step-up your presence on social media this year? If so, you may want to look at putting more emphasis on Instagram. Did you know that Instagram has more than a billion active users each month? If you break it down daily, the social network has more than 500 million active users […]
Twitter and Instagram Amplify Your Ads, and Facebook Reminds Us to Get a Privacy Checkup
If you are running ads, you know you have to dial in the right combination of creative, copy, and offer to have a successful campaign. You also have to have an answer to the audience. In the news this week, Twitter and Instagram aim to amplify your ads experience while Facebook guides you through your […]
KWSM: a digital marketing agency Announces Merger with Modi Marketing
KWSM: a digital marketing agency, a full-service digital marketing agency with offices in Orange County, CA, Atlanta, GA, and Las Vegas, NV is merging with Modi Marketing, a 6-year-old marketing agency based in San Diego, CA. The two companies will move forward under the KWSM brand. “Combining our organizations gives KWSM more resources […]
Are Keywords Really Important for Website Content?
If you are blogging or creating content for your business’s website, you may be wondering if keywords are important to incorporate within your copy. The answer is, yes! First, in order to understand the effectiveness of keywords, you need to understand the importance of SEO. SEO stands for “Search Engine Optimization.” Successful SEO provides […]