3 Public Relations Mistakes to Avoid
Creating a public relations marketing plan can be extremely exciting for your business. Getting a feature in a local or even national publication is a huge win! However, in all the buzz of executing a PR strategy, companies make little mistakes that leave their media pitches lost in journalists’ inboxes. Make sure your news makes […]
10 Best Practices to Protect Against State-Sponsored Foreign Cybersecurity Attacks
As the potential for state-sanctioned foreign cybersecurity attacks rises, KWSM is dedicated to remaining a cybersecurity leader in the digital marketing space. Our clients and partners have unique digital needs and vulnerabilities, but any organization, regardless of size, can fall prey to these threats. Vigilance is needed from every party, from the IT providers, to […]
How CDNs Work: Learn About Content Delivery Networks
If you or your business manage a website, you may have heard of the term “CDN.” Otherwise known as content delivery networks, CDNs are the foundation of content delivery for most websites and internet-based applications. Whether you’re scrolling through the New York Times, adding items to your cart on Amazon, or binging YouTube videos late […]
5 Easy Tips for Building a Business Website
It’s no secret that if you have a small business, it needs a website. While there are definitely benefits to hiring a professional web developer to build and maintain your website, taking matters into your own hands is more affordable while retaining the potential for significant results. Here are some easy tips from our web […]
5 Tips to Networking Online Like a Pro
Networking online is important for your business to develop both social and professional relationships. Although you can reap many of the same benefits as networking in person, online networking requires business owners to utilize a variety of digital tools. Here are five ways you can maximize the results of your networking. Decide On Your Goal […]
Pay-Per-Click (PPC): What Business Owners Should Know
Pay-per-click advertising may have come across your mind to boost your business online. It may sound hard to implement but is much simpler than you think! Depending on your business it can be a great marketing tool to get your business in front of the right people at the right time. If you’ve considered pay-per-click […]
3 Ways to Better Optimize Your Google My Business Page
What is Google My Business? Google My Business, abbreviated as GMB, is a tool that allows businesses to manage their online presence on Google search and Google Maps. This profile will assist in customers finding your business, whether that be through a direct search or one based on industry or location. Although this process is […]
International Women’s Day: Celebrating The Women of KWSM
Today is International Women’s Day! Each year on March 8, the world shifts its focus to celebrate women everywhere – not just for all they contribute, but for who they are. It’s no secret that throughout history, women have had to overcome (and are still overcoming) significant obstacles to gain equality, both in and […]
How to Write a Better Press Release
Press releases are not outdated. They play an integral role in conveying you and your company’s credibility and authority in the industry. Whether you’ve added new members to your team, completely rebranded, or are launching revolutionary services, a press release can help you communicate your message. Unfortunately, many businesses don’t get writers or outlets to […]
How to Kickstart Influencer Marketing For Your B2B
What is Influencer Marketing? The most recent buzz in the past couple of years has revolved around influencer marketing. But what exactly is it? Influencer marketing is where businesses enlist people who are influential to their brand to help promote their offerings to their targeted audience. The relationship your brand forms with an influencer is […]
