What a lot of people fear about using social media is having to deal with possible negative feedback. It’s not an inevitable thing, but of course, putting yourself out there on the web subjects you to open criticism (and positive … Read More
Sports make me really excited about the underdog. The idea that a team that had everything stacked against them came through and beat all the big guys to make it to the end is such an inspiration. But it also makes … Read More
The other week I was having a meeting with some friends who were planning an event. In preparation for the event I suggested having a twitter party. I then explained to them what a twitter party was and how to … Read More
One thing that always stands out to me these days is when companies and professionals DON’T have a social media presence. They are really missing out on such a great opportunity to engage with clients. When I am referred to … Read More
At this stage of the social media game even the most tone deaf non-profit organization has some presence online. Non-profit organizations run their operations differently than a for profit company. Granted the business elements and financials are similar, but … Read More
But a mobile website is more than just a traditional website that’s been re-sized. Mobile websites play a different role in your company’s marketing efforts. These days many traditional websites include flash animation, forms, links, etc… the regular desktop website is designed to engage the visitor for as long as possible.
Mobile websites tend to be more functional in nature. Since not all smart phones are created equal, mobile websites need to be rather simple, in order to perform best across all of them. For example, not all phones support animation, so a mobile website should not have any.
As with most things ultra hip and cutting edge, QR codes originated in Japan. Those who don’t have a smart phone they may indeed mistake a QR code for a square blob of ink that dried in an odd pattern. … Read More
Just a friendly note from Foursquare alerting me that someone named ‘Kathi L’ is apparently getting to the gym more often than I am these days. And to add insult to injury, there are three smiling faces on my screen right under the banner ‘3 people are here.’ That’s right, they are working out right now, probably happily sweating through a Zumba or Body Pump class.
I’ve been reviewing like crazy for the last 4 or 5 months, but I finally did it. I was selected to be Yelp Elite. If you don’t know, Yelp Elite is basically just a badge that they put on your … Read More
If social media is the new hotness does that make PR old and busted? The relationship between PR and social media is interesting because it’s a combination of best friends who want to hang out together but are also competing … Read More