Get the Word Out: How to Promote an Event on Social Media

Let’s face it: planning an event can be a handful. From the guest list and the vendors to the decorations and small details – there’s a lot to think about. Sometimes, making sure the event is properly promoted to get people in the door is an afterthought. That’s where social media can come into play […]

Q&A: Katie Wagner On Social Media Day

As a social media agency, we get to see the powerful role social media plays in both our personal and professional lives every day. We love that businesses can show off their best products, services and people and create a community around their company. We love that, as consumers, we can follow our favorite brands, […]

11 Ways for Small Business Owners to Share and Re-purpose News on Social Media

Social media is all about sharing good content and helping others. Results come from engaging, caring and providing value. My general rule is that only 20% of my posts on the various platforms are about me or my business. The other 80% are focused on sharing tips and curating good third party content that helps others. This article […]

Google Launches New Platform For Business Owners

WHAT’S RELEVANT THIS WEEK IN SOCIAL MEDIA The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily basis. It’s important to stay informed of the current issues and trends so that your social media presence […]

Including a Link when you Pin an Image to Pinterest

When pinning original content on Pinterest, it is important to include a link that drives people back to your website. Want to see more of our Tip of the Day Videos?  Please subscribe to our channel on YouTube!     Photo Credit: @hallry

Why You Should Join LinkedIn Groups

If you’re active on LinkedIn, you may have noticed that your connections are a part of a few groups. You may have even received a few group invitations, but have been hesitant to accept. If you haven’t joined any LinkedIn groups yet, there is no better time than the present! Don’t feel the pressure to […]

3 Main Types of Facebook Ads

If you have a Facebook fan page, then it’s important that you understand Facebook advertising.  It can help grow your fan base and help with engagement, not to mention drive traffic to your website.  You also need to understand it because Facebook is going to be constantly making ads a more integral part of having […]

As a Business, Social is Something You Are – Not Something You Do

As an agency, we spending a lot of time helping businesses launch their social media presence for the first time. I have a lot of conversations about why companies want to use social media. And all too often, I hear responses like… Because our competitors are doing it. Because everyone uses social media these days. […]

How to Use Promoted Pins to Market Your Small Business

Pinterest has moved up their roll out of paid advertising to include “Do-It-Yourself Promoted Pins” for small businesses. The channel recently announced that these pins would be available to help small business owners reach new audiences and increase traffic to their websites. Small business owners will be able to set up ad campaigns on Pinterest […]

Instagram Releases New Photo Editing Features

The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily basis. It’s important to stay informed of the current issues and trends so that your social media presence stays relevant. Using social media is one […]

Core Values at KWSM a digital marketing agency