Infographics: the What, the Why and the How
So your company’s got some great insight and usable data to share with your online audience. Whether you’re a wine maker and want to explain the profile difference in various types of wines, a plumber explaining why certain types of pipes are better to install than others, or you’re a researcher looking into the implications […]
How To Establish A Customer Service Plan For Social Media
Whether or not you intended to use social media as a customer service help desk, clients will use their Facebook or Twitter profiles as a means to contact you when frustrated. There are many reasons why a client might reach out for help on social media. Perhaps they have pre-purchase questions they’d like answered before […]
The Rise of Live Broadcasting
If you have been keeping up with the latest social media chatter, then you may have heard the names Meerkat or Periscope in a conversation. If not, that’s okay. We’ll fill you in on what you need to know. Meerkat and Periscope are two new social media applications that allow you to live stream video […]
Facebook Introduces "Call Now" Button to Ads
WHAT’S RELEVANT THIS WEEK IN SOCIAL MEDIA The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily basis. It’s important to stay informed of the current issues and trends so that your social media presence […]
Amateur Photographer, Instagram Professional: Take Your Photos to the Next Level
In my college years, I took an introductory photography class to fulfill my fine arts credit. Thinking it would be an easy way to boost my GPA, I was terrified to realize that there is a lot more to taking “pretty pictures” than just an attractive subject and good lighting. Sure, those elements are the […]
How to Write a Compelling Case Study for Your Blog
One of the most important stories your brand has to tell is how you can help customers reach their goals. However, in the world of social media, a constant struggle for businesses lies in finding ways to share this information without coming off as overly promotional. After all, consumers have been trained to block out […]
How Companies Can Use Social Media to Put Their Customers First
As a business, you’re always serving someone in some way. Regardless of what you do– if you’re a solar panel provider, a clothing boutique, a consultant, a clown-for-hire – you exist to fill a need or desire of some sort. Think about it: If no one needs or wants what you’ve got to offer as […]
Don’t Fear Change, Embrace It: 3 Ways Social Media Can Give Your Business the Boost it Needs
Why Humans Fear Change Have you ever noticed that society as a whole fears change? We have great debates and large political gatherings over the smallest changes. Remember when Coke changed their formula, and the whole world flipped upside down? Society does not accept change easily. So why do we fear change so much? The […]
Push vs Pull Marketing
Historically, “push marketing” meant creating a message that people would see in their everyday life. Today, with the advent of social media, “pull marketing” has become a more effective strategy. By creating content that people intentionally seek out, you give greater context to your media, which leads to greater retention. […]
Taking “Selfies” Seriously: Social Media Lends Credibility to Small Business
Because it’s the birthplace of such cultural phenomena as the “selfie,” lip dub videos, and the ice bucket challenge, one of the biggest myths about social media is that it couldn’t possibly be taken seriously in the business realm. Won’t a business presence on social media seem frivolous, unprofessional, or even self-indulgent next to a […]
