Four Step Social Media Audit for your Small Business
An annual audit is a necessary evil for all healthy businesses. It helps establish which divisions or departments are performing the best and which processes are working most efficiently; conversely, an annual audit can identify the areas that could use an overhaul. In terms of your social media initiatives, conducting an audit on your channels […]
How You’re Unknowingly Embarrassing Yourself on Social Media
Much like having food stuck in your teeth can unknowingly embarrass you, doing these five things on social media could have you blushing with embarrassment. It’s time to bust out the digital floss and clean up potentially humiliating habits with these simple tips. Unprofessional Email You may have set up your social media accounts eons […]
Why Small Business Owners Should Enroll in Social Media Bootcamp
Are you ready to fall in love with social media? Maybe you think social media marketing is too complicated or perhaps you fear it’s too time-consuming. Regardless of the reason, if you’ve been avoiding marketing your business on social media, it’s time to feel the love! There’s no denying that social media marketing is the […]
How to Find New Connections on LinkedIn Using the Advanced Search Feature
LinkedIn has become a very important place to network, and can be a great place to make new professional contacts. The fastest way to target and connect with the right people is to use LinkedIn’s Advanced Search filter. Here are some helpful guidelines on how to use the filter effectively: When you log into your […]
How To Get More LinkedIn Recommendations
A LinkedIn profile is the perfect channel for professionals to grow their network and showcase their resumes. Having a complete profile and an impressive resume may allow a prospect to see who you are in terms of work experience, but to really get an edge on the competition, consider asking for recommendations on your LinkedIn […]
LinkedIn For Job Seekers
GETTING STARTED If you’re looking for a new employment opportunity, consider using LinkedIn as a resource in your search. This is a great place to start if you’ve already set up your LinkedIn profile. Be sure to put in the time to make it a great profile because this will be the first opportunity a […]
The White House Gets Hip
While you’re using social media to search for funny cat videos, world leaders are forging the technology into new tools. Facebook’s CEO is using social media to empower the poor while one governor is using it to resolve a growing issue. Here’s a look at what you might’ve missed in social media news this week. […]
4 Strategies to Increase Your Twitter Engagement
When Twitter was first conceived, it was born with the purpose of encouraging a running dialogue and ongoing conversation, or as it is known in the digital marketing world: engagement. Getting people talking about your brand even when you aren’t there to stir the pot is the best way to ensure that your company stays […]
How Past Posts Can Improve Your Future Content
In life, we must learn from our past to improve our future; this same sentiment directly applies to social media. Instead of rapidly firing off social media posts into the abyss, take time to review your work. Here are three ways past posts can improve your future content. Review What Resonates At least once a […]
How to Utilize Your Email List on Social Media
You may already be familiar with how to connect your email database to social media, but are you taking full advantage of your email list on social media? Beyond uploading your list, there are further steps you can take to reach a greater audience, gain warmer leads for sales, and grow your brand’s online fanbase. […]
