How to Stay Calm When Your Facebook Reach is Dropping

You’ve probably noticed on your Facebook business page (fan page) that your posts aren’t reaching as many of your fans as they used to. It’s not your imagination. Facebook has been slowly reducing the organic reach of pages. According to TIME, Facebook reach for most pages is sitting at about 6 percent right now, and […]

Using Throwback Thursday for Your Business Channels

Throwback Thursday can be a great way to interact and increase engagement with your followers! Want to see more of our Tip of the Day Videos?  Please subscribe to our channel on YouTube!     Photo Credit: @krmclky

How Google+ Can Benefit Your Business

Google+ isn’t always the first item you order on the social media menu, but you may be missing a great opportunity to increase visibility for your business. Investing even a little bit of time and energy into your business page on Google+ can improve visibility for your business. With search engine algorithms constantly evolving and […]

Using LinkedIn to Drive Website Traffic

LinkedIn can be an excellent way to drive traffic to your website.  In fact, it is often a top referrer of website traffic for our clients.  The key to driving traffic from LinkedIn to your website is quality content.  If you don’t have something valuable to share with people, no one wants to deepen their […]

Facebook Acquires Oculus Rift

The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily basis.  It’s important to stay informed of the current issues and trends so that your social media presence stays relevant. Using social media is one […]

Updates to LinkedIn Company Pages

Company pages on LinkedIn allow businesses to brand themselves in a social networking environment that is both practical and professional. Useful information can be easily gleaned from company pages, especially by clicking the ‘Products and Services’ tab for more information. Under this page, a business can list the products and/or services they offer in more […]

Using Photos With Faces on Instagram to Increase Engagement

We all know about the popularity of the “selfie.” The Oxford Dictionary has even added the word with the meaning: “A photograph that one has taken of oneself, typically one taken with a smartphone or webcam and uploaded to a social media website.” And now, a recent study reported by Mashable states that Instagram photos with […]

Twitter Turns 8

The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily basis.  It’s important to stay informed of the current issues and trends so that your social media presence stays relevant. Using social media is one […]

Growing Your Business With Pinterest

Even if your company doesn’t sell a visual product, Pinterest is still a great way to grow your business by pinning blog posts and videos! Want to see more of our Tip of the Day Videos?  Please subscribe to our channel on YouTube!     Photo Credit: @trestintasbcn

The New Facebook Newsfeed Design

You may recall the last Facebook newsfeed change, which gave users the option to opt out of viewing posts from company pages by selecting the ‘all friends’ sorting choice that was available. This time around, the sorting choices of ‘all friends,’ and ‘following,’ are no longer available. This means the newsfeed’s content will be dictated by […]

Core Values at KWSM a digital marketing agency