4 Reasons Your Company’s Employees Should Be Using Social Media

Distractions are often an issue in the workplace. From conversations with co-workers at the water cooler to that colleague who routinely stops by your office to ask a quick question that always leads to an hour-long discussion, these distractions prevent your employees from devoting their time to more important tasks or projects. As a business […]

3 Tips for Business Owners Starting Out on Social Media

When setting up and running your own business, you wear a lot of hats. You have to be the CEO (and the staff!), and the marketing manager, and the sales department. It can be overwhelming. Social media can be an effective marketing tool because it allows you to interface with your target audience without leaving […]

How to Use Twitter Trending Hashtags to Grow your Company Account

In today’s online world, if it’s timely and topical…it’s trending! But how can your company capitalize on these time-sensitive hashtags? By utilizing the most popular trending topics, your company can create conversations and encourage clickthroughs with other Twitter users online. Bring awareness to your company’s Twitter by using trending hashtags to create content in a […]

3 Ways to Spice Up Your Relationship With Your Followers

It happens to the best of us. You follow your social media schedule, you’re frequently posting on all platforms, and your images are the highest of quality. So why aren’t your followers engaging, you may ask. We hate to say it, but they may be a bit bored. Not to worry, there are three actions […]

Spread the Love & Increase Engagement on Facebook for Valentine’s Day

It’s the season for love! That’s right, Valentine’s Day joy is in the air. Marketers everywhere are making sure not to let their brand fall behind. So how are you using this love-filled holiday to increase engagement? To spread the love around, use Facebook to engage your audience and ultimately reach more potential customers! If […]

What It Means To Have A Quality Following On Social Media

Whether you’re just getting started on social media or you’ve been active on it for a while, sooner or later you’re going to expect to see results. For many business owners and brands, results may translate to seeing an increase in followers. But while the number of followers can be a great way to measure […]

2 Benefits of Twitter’s New Explore Feature

Are you always searching for the latest trending topic or looking for a better video presence on Twitter? We’re living in a world where everything is virtually on-demand, so it is no surprise that Twitter is exploring innovative ways to remain on the forefront of news and events regionally and internationally. Among its other features, […]

What’s The Difference Between Sweepstakes, Contests, and Giveaways?

One of the most popular and effective ways for brands to create awareness and boost engagement on social media is through promotional campaigns. When we talk about promotional campaigns, we often hear the words “contest,” “giveaway,” and “sweepstakes” used interchangeably. However, there are some important distinctions between these seemingly analogous terms. Before you host your […]

Managing Your Company’s Social Media Like a Client

If you’re looking to start managing social media for your company, it’s important to take it seriously. Think of yourself as a client. At KWSM, we have a particular protocol for on boarding new clients so we can see the best results when we get started. If you were running social media for another company, […]

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