4 Reasons Your Company’s Employees Should Be Using Social Media
Distractions are often an issue in the workplace. From conversations with co-workers at the water cooler to that colleague who routinely stops by your office to ask a quick question that always leads to an hour-long discussion, these distractions prevent your employees from devoting their time to more important tasks or projects. As a business […]
3 Tips for Business Owners Starting Out on Social Media
When setting up and running your own business, you wear a lot of hats. You have to be the CEO (and the staff!), and the marketing manager, and the sales department. It can be overwhelming. Social media can be an effective marketing tool because it allows you to interface with your target audience without leaving […]
How to Use Twitter Trending Hashtags to Grow your Company Account
In today’s online world, if it’s timely and topical…it’s trending! But how can your company capitalize on these time-sensitive hashtags? By utilizing the most popular trending topics, your company can create conversations and encourage clickthroughs with other Twitter users online. Bring awareness to your company’s Twitter by using trending hashtags to create content in a […]
3 Ways to Spice Up Your Relationship With Your Followers
It happens to the best of us. You follow your social media schedule, you’re frequently posting on all platforms, and your images are the highest of quality. So why aren’t your followers engaging, you may ask. We hate to say it, but they may be a bit bored. Not to worry, there are three actions […]
Spread the Love & Increase Engagement on Facebook for Valentine’s Day
It’s the season for love! That’s right, Valentine’s Day joy is in the air. Marketers everywhere are making sure not to let their brand fall behind. So how are you using this love-filled holiday to increase engagement? To spread the love around, use Facebook to engage your audience and ultimately reach more potential customers! If […]
What It Means To Have A Quality Following On Social Media
Whether you’re just getting started on social media or you’ve been active on it for a while, sooner or later you’re going to expect to see results. For many business owners and brands, results may translate to seeing an increase in followers. But while the number of followers can be a great way to measure […]
2 Benefits of Twitter’s New Explore Feature
Are you always searching for the latest trending topic or looking for a better video presence on Twitter? We’re living in a world where everything is virtually on-demand, so it is no surprise that Twitter is exploring innovative ways to remain on the forefront of news and events regionally and internationally. Among its other features, […]
Instagram Adds Photo Albums, Snapchat’ Creates Custom Snap Codes, and Facebook Launches Photo AutoTags | Social Media Trends
The lines between Instagram and Facebook are blurring, meanwhile, Snapchat is giving more power to businesses, and Facebook adds a little more AI into the search function. These are the latest trending social media stories you need to know! Snapchat’s Custom Snapcodes Are Driving Digital Traffic For Business Owners Snapchat is making it easier for […]
What’s The Difference Between Sweepstakes, Contests, and Giveaways?
One of the most popular and effective ways for brands to create awareness and boost engagement on social media is through promotional campaigns. When we talk about promotional campaigns, we often hear the words “contest,” “giveaway,” and “sweepstakes” used interchangeably. However, there are some important distinctions between these seemingly analogous terms. Before you host your […]
Managing Your Company’s Social Media Like a Client
If you’re looking to start managing social media for your company, it’s important to take it seriously. Think of yourself as a client. At KWSM, we have a particular protocol for on boarding new clients so we can see the best results when we get started. If you were running social media for another company, […]