The Recipe For Incorporating Emojis Into Your Social Media
English, Spanish, Mandarin… and now Emoji. The world is embracing emojis as its new language, and these little characters are everywhere! What started as a means for text messages is now taking over digital media as the main ingredient to social content. A study by the Emoji Consumer Science Team shows almost 92% of the […]
Is Your Business Ready For Pinterest’s Visual Discover Lens?
Just when we thought Pinterest couldn’t get more visual, it did. Pinterest’s new Visual Discovery Lens will allow you to point your phone’s camera at what you want to see more of and then leave you with a variety of images for more information and inspiration. Yes, this a great option for customers to […]
How To Make The Most Out Of KWSM Bootcamp
Congratulations! You’ve signed up for KWSM Bootcamp. In just four weeks, you’ll learn how to master how to manage your Facebook, Instagram, Pinterest, LinkedIn, and YouTube channels. Even if you haven’t signed up to take all four courses, and chose to learn about a few specific social channels, you’re still way ahead of the […]
Minding Your Manners: 5 Tips to Improve Your Social Media Etiquette
With more than 1.23 billion people connecting with family, friends, and colleagues just on Facebook, it’s easy to see that social media channels are becoming the most public and digital forums of this generation. Along with social media comes a personal responsibility to ensure all postings on your personal account or your company’s page are […]
Facebook’s Video Autoplay Feature, Instagram Kindness Instameet, LinkedIn Debuts Chatbots | Social Media Trends
Facebook knows you see the videos in your timeline; now it wants you to hear them with a new autoplay feature. Meanwhile, Instagram is celebrating kindness with its worldwide Instameet for 2017, and LinkedIn is keeping users connected with new features such as integrated “chatbots.” Here are the latest trending social media stories you need […]
Writing Effective Calls To Action
A call to action (or CTA) is text or a graphic that prompts the user to click or otherwise engage with the brand. We’d argue they’re one of the most important pieces of your social media strategy puzzle. A well-crafted call to action can do wonders in the marketing world – it can drive more […]
Breaking the Rules – Become a Social Media Rebel
You’ve been told there is a right way and a wrong way to market your business online. But in reality, there’s no one-way to do things. As social media professionals, we follow practiced and measured strategies that create a digital presence in front of an audience, as well as engage that audience. But sometimes, we […]
The Difference Between a Like and Follow on Facebook
If you have a Facebook business page, it’s important to understand the terminology associated with this platform. This gives you a deeper comprehension of who is seeing and interacting with your content. When you come across a Facebook Page that sparks your interest, you will be faced with an important decision—like or follow. The people […]
How You Can Drive Traffic To Your Company Page on LinkedIn
Building up your personal profile and professional network on LinkedIn is key for not only your professional development but also for the growth of your business. Your company LinkedIn page will benefit if you have a great personal LinkedIn page. With a little bit of time and effort, you can go from zero to 60 […]
Perfecting Your #Hashtags
From Twitter to Instagram, hashtags are an essential part of building your social media presence and getting visibility in a whirlwind of posts. Hashtags not only help drive new users to your content but can also engage your current following. Here are four tips to finding those perfect hashtags to draw in an audience and […]
