Targeted Ads In The Era Of Privacy Savvy Customers

Internet Privacy Concerns Due To Facebook

Chances are, you’ve seen a large number of stories about Facebook and the data company Cambridge Analytica. It’s been impossible to miss the continued deluge of news, capped off with Facebook founder and CEO Mark Zuckerberg testifying in front of Congress. The dust-up has driven a significant wedge between Facebook and its users. With so […]

How a Personal Shopping Service is a Win/Win for Brands and Customers

Everyone wants to feel taken care of, but normally that’s a job filled by family and friends. So when someone receives special treatment from a business—at no cost to them—it’s a pretty big deal. It’s common for brands to offer VIP packages, Exclusive events and Special sales to the customers that spend the big bucks. […]

Creating A Five Star Customer Service Experience

online customer service

Your customers are an integral part of your business. Without them, your company wouldn’t thrive or even exist. When you’re providing customer service, maintain this mindset in order to assist yourself in delivering a helpful experience. Here are three ways to ensure that your customer service gets a five-star rating:   Responsiveness   Where there’s […]

How to Use Shoppable Product Links in Instagram Posts

If you work for a brand and or own a business account on Instagram, I bet you’ve said the following words at some point: “It’s almost impossible to show ROI on an Instagram post because clickable links have never been allowed in my post’s captions.” Well, Instagram is giving you a workaround! Clickable links are […]

Don’t Let Inspiration Become Imitation When Crafting Your Ads

  Everyone knows that “imitation is the sincerest form of flattery,” right? There is a ring of truth to that, and keeping an eye on what competitors are doing is essential to keeping ahead of the curve, but in social media, imitation is often going to lead to stumbling.   The speed at which social […]

LinkedIn Providing More Information to Job Seekers; Will it grow channel?

Photo Credit: Instagram / blakescott_

LinkedIn is hoping that a bolstered job board will bring more users, and more importantly more frequent users to the platform. It’s one of the trending stories in social media this week. LinkedIn Introduces Salary Insights LinkedIn is bolstering its job platform by overhauling its LinkedIn Salary tool and introducing Salary Insights. The new feature […]

Facebook Cleans Up Its Ad Metrics

Facebook is getting a head start on spring-cleaning! The social network is decluttering the Ads Manager in an effort to streamline the way businesses measure their ad campaign performance. Facebook will be removing any metrics they see as redundant, outdated, not actionable, or infrequently used, starting in July of 2018. Doing so will make it […]

Three Ways to Make Your Brand Pop

When you’re walking through a farmers market, the vendor that catches your eye the most is the one that you’ve seen previously in multiple places. This is due to that vendor creating a brand and telling their story through their design and marketing. If you want to make your brand stand out from the crowd, […]

Get The Most Out Of Instagram With Quality Hashtags

  Instagram is a massive platform, one with incredibly engaged users, and a chance to show off your company visually. It can bring out personality for your brand, connect you to popular influencers, and open your brand up to millions of potential customers. But what if your follower count isn’t growing? One of the biggest […]

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