How to Pick a Tone for your Business
A brand voice is what you say in your communications to your customers (think: your blogs, social media posts, newsletters, and what’s written on your website), but your brand tone is how you say it. It is something that is unique to each company in existence. It’s the main way you communicate with your customers, […]
Should My Business be on TikTok?
The most-buzzed about social media platform over the past year has been TikTok. If you’ve downloaded the app, it’s not hard to see why. The endless 60-second-or-less videos range from informative to comedic, and the more you use the app, the more the algorithm learns about your interest and serves you videos related to your […]
4 Alternatives to Facebook Ads
Facebook has and always will be one of the social media giants. It collects a variety of data, allows friends & family to share posts, gives brands a space to run promotional pages, and of course, allows advertisers to reach their target audience in a highly targeted way. However, if you feel that now is […]
Take a Digital Deep-Dive with our NEW Social Media Bootcamp Webinars
Do you need to start marketing your company on social media, but aren’t sure how to get started? Or maybe you’ve been posting content, but can’t seem to get the results you want. If you feel stuck at any stage of your social media marketing campaign, our Social Media Bootcamp webinars are for you! […]
How do I increase my business’ organic social media reach?
It’s no secret that large social media platforms like Facebook and Instagram are increasingly operating on a pay-to-play model. What this means is that your regular, non-boosted posts may see a decline in organic reach (and other key metrics like engagement and impressions for that matter). These social media platforms are trying to encourage […]
4 Elements to Include in Every Blog Post
If you’re a business owner trying to beef up your content marketing strategy, blogging should play an integral part in your plan. Original blogging content goes beyond communicating directly to the viewer, it also increases your SEO ranking. To create strong blog posts, there are four things that you must do for every post: Including […]
3 Ways to Improve Your Social Media Marketing for 2021
The final quarter of 2020 is coming to a close, and it is time to plan for 2021. A new year is a perfect time to start fresh and improve your current marketing techniques. If you’re ready to level-up your social media marketing strategy, here are a few things you can do to ensure that […]
How to Optimize Your Business’s Yelp Page
In the time of the social media giants – Facebook, Instagram, LinkedIn – some of the smaller players tend to get overlooked. One of these small (but mighty) players is Yelp. Yelp boasts an average of 178 million unique users worldwide each month, so having an optimized business page can lead to major traffic in […]
