Why Consistency is Key for Social Media

Are you being consistent with your social media?  This may seem like a simple question, but when we break it down, there are many different pieces to look at. Consistency does not just mean your are posting a certain number of times a day, every day.  That is definitely a part of it.  However, being […]

3 Tips To Manage Online Reputation

Managing the online reputation of your brand in today’s marketing world is crucial.  Many internet users turn to the web for reviews, for questions and for answers.  People are constantly looking up brands and determining credibility and legitimacy.  Word of mouth on the internet spreads like wildfire for both good and bad things.  Here are […]

Targeted Tweets Are Now Available

Social media has many caveats.  With frequent updates and resurfacing content, social media changes rapidly.  Be sure to keep up on the most pressing and intriguing issues to help you master the art of social media.  Using social media is one thing but using it well is the key to online success.  Stay updated and […]

How to Create the Best Social Media Content: Say Less

Stick to one thought per post. Write less, not more. Put the important stuff first. When writing content for social media, how you say it is just as important as what you say. Much of your audience probably has full time jobs that do not involve being on Facebook all day, so don’t give them long, confusing posts that require lots of time and concentration. Give them scan-able posts that they can learn something from, and get back to work!

How to Manage and Organize Your Content

Believe it or not, I don’t just plop down at my desk every morning, find the first relevant article on Google news, and post it on my client’s social media with an added line or two. I’ve seen people who try to do this, and while it might even work for a little while, they’ll […]

How to Customize Your YouTube Channel

*Update 7/23/13 – YouTube changed the way their channel looks, read how to customize the new YouTube channel in my new blog post.   One of the best ways to make your YouTube channel more attractive is to set your featured video.  By default, your YouTube channel simply shows the feed of your videos in […]

Review-Swapping is Not Only Wrong – It’s Ineffective!

If your business is on Yelp, you have probably already figured out that review sites hold a lot of weight for potential customers when they’re deciding where to do business. We’ve all heard the success stories about businesses that blow up after word spreads online, and we hope ours will be the same. But when you […]

5 Reasons to Have Your Business On LinkedIn

As a small business, or any business for that matter, we all rush to Facebook and Twitter to start promoting on social media.  Those are great fist steps because both Facebook and Twitter are easy to set up and offer roughly 900 and 500 million users respectively.  However if you are looking for something more […]

Yelp Enters BMW's Navigation System

Social media has many caveats.  With frequent updates and resurfacing content, social media changes rapidly.  Be sure to keep up on the most pressing and intriguing issues to help you master the art of social media.  Using social media is one thing but using it well is the key to online success.  Stay updated and […]

Three New Facebook Features

Is it just me, or does Facebook always inconspicuously roll out their smaller-scale features, with very little official announcements? Most of the time, I unwittingly discover a new feature when I stumble upon it on one of my clients’ pages. Sometimes, they don’t  even appear on all of them! It’s frustrating, but what can you […]

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