How Advertising and Content Marketing Relate

To keep my creative mind sharp, I take advertising copywriting classes at a local advertising agency after KWSM work hours.  The class is a lot of fun but more challenging than I could have ever imagined—writing consistently witty, concise and captivating headlines is not as easy as it seems! I was struck by an epiphany […]

Networking Happens Offline, Too.

This past weekend, the KWSM Staff participated in the Aliso Viejo Lip Dub. More than 1300 Aliso residents came out to make a video that will go up on YouTube to help publicize the city. We created a giant music video, lip syncing to the songs “Celebration” by Kool & the Gang and “Party Rock […]

How to Use Pinterest Like a Man

Yes, I use Pinterest. I realize that I am not a typical Pinterest user, being a man and all.  However, I am totally, one-hundred percent cool with Pinterest.  In fact, the more I use it, the more I like it! For women, it’s a no brainer, right?  Most women already have binders of ideas for […]

You Don't Have to be 25 to Work in Social Media

I have to politely disagree with Cathryn Sloane’s article, “How Every Social Media Manager Should be Under 25”. As a member of the 2012 college graduating class, I certainly can relate to the early beginnings of social media.  Every generation has its defining factors, and social media has definitely defined mine.  Facebook came out when […]

7 Most Common Mistakes on LinkedIn

Social media has many caveats.  With frequent updates and resurfacing content, social media changes rapidly.  Be sure to keep up on the most pressing and intriguing issues to help you master the art of social media.  Using social media is one thing but using it well is the key to online success.  Stay updated and […]

Lack of Social Media Presence is Dangerous

Did you read the Mashable article about how people without Facebook profiles are more likely to be psychopaths? I have to admit, the article has some legitimate, though very broad, arguments, like how Internet use has now become such a normal social activity for humans, that not partaking in it can very well be a […]

Tap Into Your Existing Network

When it comes to social media, we talk a lot about connecting with new people.  After all, if you are doing social media for your business, that’s the point – to get in front of new people, right?  And it should be. But that’s not the whole picture.  There are actually a lot of benefits […]

What’s Next for a Social Media Agency?

This is my week to step away from the business, to think about our long-term plans. It happens once every 6-months , and I believe it keeps us nimble as a company – growing, evolving, always with an eye to the future. I was knee-deep in financials when my mom called. When she heard what I […]

What Do I Write On My Business Blog?

Frequently creating new content is what attracts search engines like Google to your site.  Hands down one of the most effective ways to do so is through blogging.  Blogging helps to increase the online presence of your business ten-fold.  A blog can greatly improve your SEO, attract new customers and it can be fun as […]

Facebook Features Job Listings

Social media has many caveats.  With frequent updates and resurfacing content, social media changes rapidly.  Be sure to keep up on the most pressing and intriguing issues to help you master the art of social media.  Using social media is one thing but using it well is the key to online success.  Stay updated and […]

Core Values at KWSM a digital marketing agency