Creating Good Blog Content
There are millions of bloggers out there and chances are the same topics get covered by multiple writers. It’s hard to be the “first” and “only” person to cover a news story or even a general topic in today’s world of blogging. We all think that if we write about the newest, most popular story […]
Tips to Strengthen Your Audience
Social media has many caveats. With frequent updates and resurfacing content, social media changes rapidly. Be sure to keep up on the most pressing and intriguing issues to help you master the art of social media. Using social media is one thing but using it well is the key to online success. Stay updated and […]
How to Get New Ideas for Your Social Media
It’s easy to get wrapped up in your social media strategy and then fall into a rut. Soon, your numbers start to plateau, or even worse, sink. What could you be doing wrong? And why are things starting to feel boring? If your channels are starting to feel a little stale, take some time out […]
Using Videos to Enhance Social Media
Creating videos to help market your brand is one of the most innovative strategies you can use. In today’s world of social media, videos are shared 12x more than regular text based content. On sites like Facebook, video content is easily shared and has the potential to reach a large audience fast. Many sites are […]
Storytelling is an Effective Social Media Strategy
Social media has many caveats. With frequent updates and resurfacing content, social media changes rapidly. Be sure to keep up on the most pressing and intriguing issues to help you master the art of social media. Using social media is one thing but using it well is the key to online success. Stay updated and […]
LinkedIn's New "Endorsements" Feature
Last week I wrote about my not-so-secret protocol on getting more LinkedIn recommendations. Like I mentioned before, having recommendations on LinkedIn gives you credibility for your work and your abilities, and amps up your clout. Having someone else vouch for you speaks more volumes than anything you could ever say alone. Why else would job […]
Listening Online is Essential for Customer Service
By now, it is common sense that any company that wants to make the most of its social media presence must reply to everyone who addresses it directly on Twitter. Although there might still be some debate about what the appropriate timeframe for that reply is, the necessity for a reply is unquestionable. But what about the Tweets where a company’s name is not @mentioned or #hashtagged: should a company reply to random Tweets where their name is simply brought up?
Choosing The Best Social Media Finale
As for the finale on choosing the best forms of social media series, we take a look at Blogging and Google+. Social media is best used in conjunction with what your brand wants to accomplish. That is to say that not all of social media will pertain to each company, which is a good thing. […]
How Big is Facebook?
Social media has many caveats. With frequent updates and resurfacing content, social media changes rapidly. Be sure to keep up on the most pressing and intriguing issues to help you master the art of social media. Using social media is one thing but using it well is the key to online success. Stay updated and […]
Key to a Better LinkedIn Profile: Recommendations
One of the main reasons why it’s so important to be on social media as a business is because social media gives you authenticity. Your social media makes you transparent—other people don’t just see what you’ve touted about yourself and things you’ve chosen to highlight about your business, but they also get a chance to […]
