3 Takeaways from JC Penney’s Social Media Campaign
When JC Penney’s brand revamp caused an uproar, the company turned to social media to regain control of its image and to address complaints from its disgruntled customers. The entire situation is unfortunate for JC Penney, but I can’t imagine a better way that the company could have handled the debacle using a social media […]
Using Social Media to Put Your Art Venue in the Spotlight
In almost every city there is a local art scene. Whether it’s comprised of a single local playhouse or it’s chalk-full of art galleries, each city’s scene seems to be plagued with a similar issue: a lack of funding and/or exposure. The good news is that there is a cure for this plague on the […]
5 Ways To Find Things To Tweet About
“Combine exciting, useful content with an engaging, unique tone to emotionally connect with your audience. Include links, pictures and videos. And remember to keep your Tweets prompt and timely—a crucial element for Twitter success.” This is what Twitter recommends when tweeting as a business, and I could not agree more. Here are some helpful ways […]
Foursquare Debuts 'Super-Specific' Search Filters
The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily basis. It’s important to stay informed of the curent issues and trends so that your social media presence stays relevant. Using social media is one […]
YouTube for Dentists: How to Use Videos for Your Practice
Dentists, are you on YouTube yet? I know you’re thinking, “Why in the world would I need to tinker around with silly videos when I have problems like root canals and gum grafts to worry about?” But I can tell you that with a little bit of thinking outside of the box and strategizing, you […]
Oh the Humanity: Showcasing your Company’s Human Side on Social Media
So you’ve got a business that delivers a great product or service. That’s awesome! However, your marketing tactics can’t stop there. Unless your business includes donuts or puppies, people probably don’t have any emotional attachment to it. An emotional connection creates a sense of loyalty and increases the likelihood of a person to use your […]
3 Website Analytics Every Business Owner Should Track
Website Analytics. Just the thought of it is enough to put most people to sleep. (kind of like this cat…) Analytics can be overwhelming. It’s a lot of numbers and confusing terms. And yet, most business owners know that if they are trying to improve their website, analytics are important. Here at KWSM, we track […]
Lessons From Amy's Baking Company: Six Things You Should Never Do On Social Media
The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily basis. It’s important to stay informed of the curent issues and trends so that your social media presence stays relevant. Using social media is one […]
Your LinkedIn To-Do List
LinkedIn is the largest professional networking site, with over 200 million users in 200 countries. The site is available in 19 different languages. LinkedIn helps users to build relationships, research companies, and establish yourself as a professional. LinkedIn has so much to offer that is not always taken advantage of by users. Let’s set some […]
How to Use FourSquare to Enhance Your Small Business
You may or may not heard of FourSquare, a mobile social networking website that lives on your smartphone and allows registered users to “check-in” at any location and connect with friends. It’s a nifty little app that is not only fun, but can also benefit your business. (For more basic info on Foursquare, click here). […]
