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In digital marketing, having a pulse on what’s new and next is imperative to keep a leg up on the competition.    This year, almost every social media channel has undergone some sort of scrutiny – Twitter for allegations of … Read More

Writing a blog consistently for your brand is a great way to drive traffic to your website. You have to ability to position your company as a thought leader in your industry.  Below are some tips on how to write … Read More

Writer’s block can be frustrating, especially when you’re facing a deadline. It’s inevitable that at some point in your career, you’ll need some new tips on how to get the creative juices flowing again. We’ve gathered 5 ways to help … Read More

It’s no surprise that video has become one of the leading forms of content marketing. Not only is it visually compelling, but it also humanizes your brand.    When you post your content to platforms like YouTube with effective descriptions, … Read More

Whether you’re a nonprofit organization or a business raising money for a special cause, your fundraising campaign must accomplish two key objectives — connect with potential donors and inspire them to take action. The most effective digital fundraisers employ the … Read More

Are you looking to step-up your presence on social media this year? If so, you may want to look at putting more emphasis on Instagram.  Did you know that Instagram has more than a billion active users each month? If … Read More

If you are running ads, you know you have to dial in the right combination of creative, copy, and offer to have a successful campaign. You also have to have an answer to the audience.  In the news this week, … Read More

  KWSM: a digital marketing agency, a full-service digital marketing agency with offices in Orange County, CA, Atlanta, GA, and Las Vegas, NV is merging with Modi Marketing, a 6-year-old marketing agency based in San Diego, CA. The two companies … Read More

In the news this week, Facebook, Twitter, and YouTube are trying to get their users more familiar with their platforms. Learn what actions they have taken this 2020. Facebook Adds Restrictions to Facebook Messenger  Until recently, if you wanted access … Read More

If you are blogging or creating content for your business’s website, you may be wondering if keywords are important to incorporate within your copy. The answer is, yes!   First, in order to understand the effectiveness of keywords, you need … Read More