Using Google Analyitcs to Track Results

Its tough to pin point the exact ROI of social media.  When you make other investments, its generally clear upfront the kind of return you will see on your initial investment.  Usually the number is as clear as an 8% ROI.  With social media is not as cut and dry.  Your ROI comes in many […]

Someone's Always Listening

One of the biggest frustrations of social media is not getting enough fans and followers. We understand that these are not the most important metrics when measuring social media success, but unfortunately, not everyone gets that it’s not all about the fan numbers. We’re not trying to trivialize the fan number; while it’s important, it […]

Core Values at KWSM a digital marketing agency