Summer 2021 Google Algorithm Update – What We Know So Far

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In early June, Google began rolling out what they call their “Summer Core Update.” This newest Google algorithm update is a two-part update, with the second part rolling out this month (July 2021).    So, what are the key changes … Read More

SEM Versus SEO: What’s the Difference?

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If you’ve been on the world wide web for a while, you’ve probably heard the terms “SEM” and “SEO” thrown around. While both of these terms have to do with search engines and should be incorporated into a holistic marketing … Read More