How to Use YouTube as a Marketing Tool for Your Business
Videos, if developed correctly, can reel in your target audience and create a feeling of personal connection. Marketing through videos allows your business to showcase important aspects of your product or service while also integrating a fun, interactive element. Video marketing has continued to become an important part of showcasing your business digitally. YouTube […]
Out with the Old and In with the New: Change is Coming to Google
Two changes are coming in the next few months to one of the tools that most of us use every day – Google. Learning about these changes before their full rollout is a good way to ensure that your business is prepared for ongoing web success. The changes coming to Google will affect two […]
How to Conduct a Social Media Audit
Social media channels can function as well-oiled machines to boost your business when you’re constantly pumping out content. However, it’s important to take time to analyze whether what you’re doing is making the impact you intended. Social media audits are an easy way to determine what’s working, what’s not, and how to improve your strategy […]
Benefits of Social Selling
Selling products and services on social media is not something new, but it’s a marketing tactic many small business owners are missing out on. In recent news, the newest social media platform, TikTok, has partnered with Shopify and is taking social selling to a whole new level. Small business owners now have access to a […]
4 Signs Podcasting Could Benefit Your Business
Podcasting has seen a steady increase in popularity over the past few years. With a wide variety of subjects and 144 million active listeners, podcasts can be a major marketing tool for many businesses. Curious whether you should try it out? Here are 4 signs podcasting could benefit your business. You Have A Lot To […]
How to Make Attention-Grabbing Facebook Video Ads
Advertisers are finding that even though Facebook video and photo ads are practically indistinguishable in terms of reach, video ads are outperforming photo ads in terms of engagement. Facebook video ads are an incredibly powerful tool for marketers to advertise their business and showcase their products and services. When done effectively, Facebook video ads can […]
Preparation is the Key to Success
When you think about the success of a project or presentation, you likely think about the execution and the results. However, your success is not entirely dependent on how well you do the work. It’s also determined by how well you prepare. Leadership coach Susan Bantz of Consilio sat down with our digital marketing team […]
Must-Have Website Features for an Effective Marketing Strategy
Your website is a credibility piece for your brand and acts as the hub of your digital marketing strategy. If your online marketing is successful, you will be able to drive more qualified traffic to your website. Once you get traffic to your website, you need to find ways to convert that traffic into customers. […]
Why Your Company Should Be on LinkedIn
You might already know that creating a presence on social media is a great way to generate some buzz around your company. If you’re not sure which platforms will help your company the most, you can start by identifying the audience you would like to reach. Instagram is a great example of a platform that […]
KWSM Participates in the 30 Strong! Virtual Fundraising Event for Working Wardrobes
Here at KWSM, we always look forward to opportunities where we can support our friends and clients beyond the realm of our office (and especially home-office) walls. This March, we are honored to celebrate the 30th Anniversary of one of our favorite local non-profits, Working Wardrobes, by participating in their virtual fundraising event, 30 […]
