Stay on Target with Creative and Effective Content

The term “creativity” is thrown around a lot in the marketing world. It’s even one of our core values here at KWSM because thinking outside the box, solving problems, and generating original ideas is a huge part of what we do. Creativity isn’t just important for making fun and interactive content, it’s imperative to stand […]

Exploring LinkedIn Premium

LinkedIn is a social media channel that’s known as the world’s largest professional network. Its mission is to connect the world’s professionals to make them more productive and successful. You can use LinkedIn to find the right job or post a job for users to see. You can join colleagues, classmates, and friends and connect […]

LinkedIn Offers a Look at Fighting Fake Accounts and Content

LinkedIn becomes more transparent and takes on spammers and trolls, Facebook is zeroing in on your BFFs, and Twitter puts a temporary pause on a big purge. These are some of the trending stories in social media this week.   LinkedIn Issues Biannual Report It’s no secret that the public is looking for more transparency […]

Rise to the Top with SEO

It’s not only about social media over here at KWSM. We offer important digital marketing services that many businesses don’t completely understand and, as a result, often fail to use effectively. One of the services that can cause a lot of confusion is search engine optimization (SEO).   Search engine optimization is the process of […]

Spoiler Alert! Everyone Can Write

I know this seems like a bold thing to state, but it’s true! We’re not saying that everyone has a natural-born talent for great storytelling and grammar. Creating engaging content, whether blogging or on social media channels, takes a ton of practice. However, if you want to improve your writing, there are steps you can […]

How Sharing a Facebook Event Can Help Your Business

There are many ways that you can utilize Facebook to help grow your business. One tool that can help you reach a larger audience is a Facebook Event. On a monthly average, about 700 million people create and share events on Facebook. From the consumer side, 35 million Facebook users view these shared events daily. […]

Social Media Marketing Tips for the Holidays

What better time than the holidays to make your customers and clients feel special! While this time of year brings plenty of hustle and bustle that crowds customers with sales, there are several ways you can stand out and really give your customers an experience they won’t forget this season. Here are 4 social media […]

Instagram Hides the Likes and Facebook Ditches Billions of Bogus Accounts

After months of speculation, Instagram finally hid like counts off of posts, Facebook has erased billions of fake accounts, and Twitter turns to Topics.  These are some of the trending stories making news in social media this week.   Fake Facebook Accounts This year, Facebook has been cracking down on removing fake accounts on its […]

More than Just a Video | Social Media Help Desk Episode 82

Does your website utilize the power of video? It’s more than just a design preference; it can be the difference between a web page that converts, and one that doesn’t. This week on the Social Media Help Desk, our guest host Stephen Wagner is leading the conversation with panelists Content Editor Ivana Hermida and Junior […]

Core Values at KWSM a digital marketing agency