Pintralytics : Analytics for the Pinterest User

Pinterest has long been a place to store and share your favorite things around the Internet. Many businesses have taken to the site to share their product, service or message and many have succeeded in gaining traction and notoriety for their company. However, there has been no way to see exactly what or how these […]

5 Facebook Content Ideas (and examples) for Wineries

Wineries provide an incredible platform for quality Facebook content. From their retail shops and tasting bars to wine clubs and private events, wineries have an incredible amount of content at their fingertips everyday. With such a visual and customer centric business, Facebook is an ideal social media channel for wineries to stay connected to their customers with. Here […]

Feel Like the Underdog? Social Media Can Help.

Sports make me really excited about the underdog. The idea that a team that had everything stacked against them came through and beat all the big guys to make it to the end is such an inspiration.  But it also makes me think a lot about the underdog in the rest of my life, especially, the […]

What is a Twitter Party?

The other week I was having a meeting with some friends who were planning an event.  In preparation for the event I suggested having a twitter party.  I then explained to them what a twitter party was and how to do it.  The next thing I hear about is they are planning an event and […]

Want Personality? Add Social Media

One thing that always stands out to me these days is when companies and professionals DON’T have a social media presence. They are really missing out on such a great opportunity to engage with clients. When I am referred to someone, I Google them to find what comes up. Most of their time, it’s their […]

A Social Media Primer for Non-Profit Organizations

  At this stage of the social media game even the most tone deaf non-profit organization has some presence online.  Non-profit organizations run their operations differently than a for profit company.  Granted the business elements and financials are similar, but the culture of a 501c3 is entirely different. For the 501c3 organization your social media […]

Do I Need a Mobile Website?

But a mobile website is more than just a traditional website that’s been re-sized. Mobile websites play a different role in your company’s marketing efforts. These days many traditional websites include flash animation, forms, links, etc… the regular desktop website is designed to engage the visitor for as long as possible.

Mobile websites tend to be more functional in nature. Since not all smart phones are created equal, mobile websites need to be rather simple, in order to perform best across all of them. For example, not all phones support animation, so a mobile website should not have any.

How to Use QR Codes as Part of Your Marketing Efforts

As with most things, ultra hip and cutting edge, QR codes originated in Japan. The QR (quick response) code is a powerful marketing tool that can direct customers to a special landing page on a mobile website. In a way, the QR code uses the same technology as a barcode that you’ll see on any […]

It's Good to be King…. er, Mayor

Just a friendly note from Foursquare alerting me that someone named ‘Kathi L’ is apparently getting to the gym more often than I am these days. And to add insult to injury, there are three smiling faces on my screen right under the banner ‘3 people are here.’ That’s right, they are working out right now, probably happily sweating through a Zumba or Body Pump class.

Yelp Elite!

I’ve been reviewing like crazy for the last 4 or 5 months, but I finally did it. I was selected to be Yelp Elite. If you don’t know, Yelp Elite is basically just a badge that they put on your profile that says you are Elite ’10, or Elite ’11 depending on the year you […]

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