3 Signs Your Business Needs Local SEO

Let’s face it, marketing budgets aren’t bottomless. Your company’s dollars are a limited resource, which is all the more reason to make every dollar count.  Luckily, in 2020 and beyond, there are many cost-effective ways to elevate your marketing strategy, and one of these is SEO. You already have a website, so investing in a […]

Using Facebook Groups To Strengthen Your Brand And Your Voice

A group sharing interests and ideas

  Chances are, your time on Facebook is spent posting to your page, responding to some comments, and maybe messaging your friends through Messenger. While posting is obviously vital to stay on top of, you’re likely missing out on one of Facebook’s most powerful tools: Facebook Groups.   Facebook’s user base is currently about 2.23 […]

Story Time | Social Media Help Desk Episode 40

Here’s a story about a social media tool that lets you post live video and photos – for 24 hours only. Sound familiar? Well, when every social media channel available offers the feature to its users, it probably should! This week on the Social Media Help Desk, we’re talking stories. KWSM: a digital marketing agency […]

Why Your Business Needs Social Media

Every year, more business owners and CEOs learn how social media can help grow a brand’s presence. Social media allows companies to connect with their consumers in a way that offers a more personal connection and a lot more immediacy. In 2017, 71% of internet users were on social media. As this number of users […]

Social Media Makeover | Social Media Help Desk Episode 35

There’s a new moon on the social media horizon – which channels are looking towards a makeover? This week, the Social Media Help Desk is broadcasting from KWSM Atlanta! Content Editors Adam Greene and Jacy Johnson take the wheel as they discuss changes coming to Facebook, Twitter, and Snapchat, along with this week’s trending topics, […]

Make Your Social Media Work Smarter, Not Harder

Bearded fellow having fun at his desk

Running social media channels isn’t easy. Sourcing content, posting, checking your analytics… It all gets overwhelming from time to time, especially when you’re in charge of other parts of your business. Typically, social channels are the first piece to fall behind when you get overwhelmed, but they shouldn’t be. The key is to find better […]

Snapchat’s Copycat | Social Media Help Desk Episode 34

Does Instagram’s newest feature “Nametag” sound familiar to you? Well for Snapchat users, it probably does! KWSM: a digital marketing agency’s President and CEO Katie Wagner is hosting this week’s Social Media Help Desk alongside Content Editors Taylor Glaze and Isaac Juarez as they discuss this change and the best way to engage happy customers […]

Social Media and The Beauty Industry: What Type Of Content To Post

As 2018 wraps up and we all begin preparing for the new year, it is important to analyze your social media strategy. The new year is a great time to tie up loose ends and create a fresh start for your online marketing plan. It is evident that every type of business should be active […]

Put Those Zombie Tactics to Rest on Social Media

A rusted and abandoned Volkswagen Beetle in a field

One of the toughest parts of running social media is keeping up with how social media evolves. It’s easy to keep track of the new vernacular, the latest memes, and the biggest influencers, but keeping up to date on what strategies are working on the back end can be far more difficult. Many brands simply […]

Your Advertising Blueprint | Social Media Help Desk Episode 33

Facebook in 3D?! This week on the Social Media Help Desk, KWSM President and host Katie Wagner sits down with panel members Angie Smith and Layla Lameijer to discuss the latest news including Pinterest shopping trends, Facebook’s new 3D photo feature, as well as this week’s featured topic: how to attract readers to your blog […]

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