Sharing Skills in a Creative Work Environment
The KWSM team recently participated in an internal mentorship program. We were divided into pairs of mentors and mentees. Each partnership developed and executed a plan for the mentee to learn a new skill relevant to digital marketing. I was selected as a mentor and partnered with Senior Digital Marketing Strategist Taylor Lizura for a […]
Our Friends at Working Wardrobes Need Our Help
Over the last decade, we have worked with hundreds of businesses and organizations at KWSM. One of our favorite parts of the job is that we develop long-term relationships with the companies we serve. When we help an organization tell their story, we become a part of their team. At KWSM, we are a […]
How we Emphasize Continuous Learning at KWSM
Finding the right team members can often feel like hunting for buried treasure. But when you find it – the payoff is worth its weight in gold. The hiring process is something our management team takes very seriously, and they are very transparent in that we don’t hire just to hire, we hire to find […]
In The News: Twitter Buys a Startup, Facebook Prototypes News Feed Feature, and LinkedIn Debuts “Featured” Section
Improvements are on the horizon for social channels as they begin testing the waters for future features and one feature ready to go! This week in the news, we see Twitter acquire a new business to further user creativity in conversations, Facebook has begun internally prototyping a new format to view your News Feed, and […]
Why Pictures Are Pivotal & Pinterest Academy | Social Media Help Desk 93
They say a picture is worth a thousand words, and this certainly rings true when looking for eye-catching content to post on social media. In this week’s edition of Social Media Help Desk, Director of Operations Stephen Wagner, Junior Content Editor Kayson Martin, and Content Editor Tiffany Lundberg discuss what to look for when picking […]
In The News: Instagram Prototypes “Latest Posts” Feature, Facebook’s New Copycat App, and YouTube Dominates Video Apps
Social media news this week has a soap opera theme as channels encounter rumors, copycats, and top dogs with power. In the news, Instagram prototypes a feature for reverse-chronology on your feed, Facebook quietly releases a Pinterest copycat app, and YouTube comes out as the dominant video streaming service for 2019. Instagram Prototypes “Latest Posts” […]
What is Pinterest Academy?
Pinterest is one of the largest growing social media channels today. With 335 million users as of December 2019, Pinterest has become an ideal tool for many companies to sell their products and share their brand’s story. However, many companies struggle with creating a strategy that works on this platform. Thanks to the experts at […]
Blogging Best Practices & Influencer Insights | Social Media Help Desk Episode 92
Are you looking to position your company as a thought leader in your industry? Writing a blog is not only a great way to drive people to your website but also an excellent way to establish your brand as a trusted voice. In this episode of Social Media Help Desk, Host Princess Ruff, Managing Content […]
In The News: Reply with GIFs on Instagram, LinkedIn Replaces its CEO, and YouTube Eliminates Classic View
Out with the old, and in with the new! Social media is bringing forth new changes across channels, and we are always ready. Are you hesitant about these changes? Brace yourself; this week in the news, Instagram will now allow you to reply to Stories with GIFs, LinkedIn replaces its CEO, and YouTube eliminates classic […]
Is Influencer Marketing Right for You?
Influencer marketing is one of the biggest growing trends today. Influencers are individuals that share their experiences about brands and convince others to try them out. They post on their social media channels and/or blog in exchange for free products or paid opportunities. Basically, these social moguls influence other users to trust your brand. So, […]