What is Social Proof – And Why is it Important for Your Business?

The dictionary defines social proof as “A psychological phenomenon where people assume the actions of others reflect correct behavior.” It’s human nature that when we enter a new situation, we look to those around us to show us how to react. Social proof is driven by the assumption that other people possess more knowledge than […]

Setting Up Your LinkedIn Profile: Skills & Expertise

If you’ve read my last two posts on setting up your LinkedIn profile header, as well as your summary, experience and education, and you have done your homework, you should be well on your way to having a complete profile on LinkedIn. There are a couple more sections that you need to complete in order […]

How to Schedule a Facebook Post

One of the great things about Facebook is that the site allows you to schedule your own posts as an admin to a business page. If you know you will be away from your desk for the day, using this tool can save you time (and stress) in a pinch and continue your exposure on […]

Twitter Adds Images to News Feed

The ever-evolving world we call social media is constantly reinventing itself. It is important to stay on top of these changes to get the most benefits out of the different channels. Whether it’s more followers on Twitter, better exposure on Facebook or searching for those pins, these networks were meant to help build a community […]

How to Create a Compelling Twitter Bio

The 160-character space spotted right under your photo on Twitter is a vital component to showing potential followers who you are, what you do and what you like. Oftentimes, your Twitter bio will either make or break a potential follower. Carefully consider how you are presenting yourself on the social media channel that has grown […]

How to Complete Your LinkedIn Profile: Summary, Experience, Education

We’ve already talked about how to set up the header in your LinkedIn profile.  Now, I will move on and tell you how to setup your LinkedIn summary, work experience and education.   Summary The summary is really important and is often overlooked on LinkedIn.  This is your chance to talk about who you are as […]

Pinterest Woos International Users With Telefónica Partnership

The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily basis.  It’s important to stay informed of the current issues and trends so that your social media presence stays relevant. Using social media is one […]

How and Why You Should Be Tagging Your Location on Instagram

Did you know that, as well as tagging specific people in your Instagram posts, you can also tag your location? Tagging your location is easy and it allows your picture (and your account) to show up in the photo stream when people look up that particular location on Instagram. You can tag virtually any location: […]

How to Complete Your LinkedIn Profile: Profile Header

  This is the first post in a series of three on how to properly set up your LinkedIn profile. Your LinkedIn profile is an extremely important piece of online real estate.  Filling it out the right way will help you more easily with connections you want, allow people to find the information they need […]

Twitter's New Alert System Sounds During Capitol Lockdown

The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily basis.  It’s important to stay informed of the current issues and trends so that your social media presence stays relevant. Using social media is one […]

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