Instagram Adds Photo Albums, Snapchat’ Creates Custom Snap Codes, and Facebook Launches Photo AutoTags | Social Media Trends
The lines between Instagram and Facebook are blurring, meanwhile, Snapchat is giving more power to businesses, and Facebook adds a little more AI into the search function. These are the latest trending social media stories you need to know! Snapchat’s Custom Snapcodes Are Driving Digital Traffic For Business Owners Snapchat is making it easier for […]
What’s The Difference Between Sweepstakes, Contests, and Giveaways?
One of the most popular and effective ways for brands to create awareness and boost engagement on social media is through promotional campaigns. When we talk about promotional campaigns, we often hear the words “contest,” “giveaway,” and “sweepstakes” used interchangeably. However, there are some important distinctions between these seemingly analogous terms. Before you host your […]
Managing Your Company’s Social Media Like a Client
If you’re looking to start managing social media for your company, it’s important to take it seriously. Think of yourself as a client. At KWSM, we have a particular protocol for on boarding new clients so we can see the best results when we get started. If you were running social media for another company, […]
A Guide to Creating the Right Type of Promotional Content
People use social media to catch up with friends, watch endless tutorials, and stalk way more profiles than they would admit. One of the last things they want to see on their social feed is an overly promotional post from businesses. Facebook also penalizes marketers for this type of content by limiting its visibility in […]
The 24K Magic of Bruno Mars’ Instagram
Bruno Mars sure knows how to get the party going on Instagram with his 8.7 million followers. Take your Instagram boogie over to his account, @brunomars, and you’ll see how this star gets down! Bruno’s successful Instagram is something to admire, and if you follow his lead, you might score your own hits on the […]
Social Media Content That Will Help You Gain Your Audience’s Trust
Social media gives companies the ability to make direct connections with their target audience. From having a light conversation over Twitter to answering a question in a Facebook comment, there are many openings where brands can respond to their fans. Building a relationship with an online community is one of the greatest opportunities social media […]
How to Maximize Company Branding Through LinkedIn Pulse
Professionals and their company leadership are realizing the value of LinkedIn. From the update feature and company pages to the power of the Pulse, LinkedIn plays an essential role in sharing your blog with industry professionals. Small business owners, corporate CEOs and other professionals are using the Pulse to publish blogs, articles and other meaningful […]
Facebook Goes Long, Twitter Explores, LinkedIn’s Redesign | Social Media Trends
Facebook is giving longer videos a boost in a move to emphasize native, integrated, and live video across the platform. Meanwhile, Twitter is adding a new “Explore’” tab which will emphasize live video and trending news stories, and LinkedIn is delivering its biggest website redesign since its debut nearly 15 years ago. These are the […]
The Social Media Audit
The word audit can often incite panic-stricken thoughts of tax season and bank accounts, but did you know an audit could be an incredibly powerful social media tool? Don’t let the word intimidate you! Auditing your social media channels is an excellent way to assess how well your social strategy is working, shedding light on […]
The Important Role Social Media Plays in Crisis Management
At some point in your professional career, your company, or the company you represent, may have the unfortunate responsibility of managing disgruntled customers. In today’s fast-paced world, we consume media quickly and efficiently, and consumers are just as speedy at turning to social media in search of customer service. Social media provides upset customers a […]
