Targeting Millennials On Social Media

  It can be tempting for brands to bombard Millennials in an avalanche of emojis and hope for the best, but this generation is a more nuanced demographic than you might expect. And as a generation with tremendous buying power, brands would be wise to learn all they can about Millennials’ social media habits. If […]

Is WhatsApp Shifting From Messaging to Social Media?

Facebook Inc. made major moves last month with the release of several app updates. Instagram shocked the industry with their multiple post feature, but before that WhatsApp changed the game with a Status update. The latest change allows WhatsApp users to document moments of their day through photos and videos, and post to their Status, […]

The Keys of Maximizing Pinterest Analytics

Is your business pinning away on Pinterest, but you aren’t sure if you’re doing a good job? The visual platform is taking away the guesswork and handing you the keys to a new analytics dashboard to gain insight into your efforts. This feature, called Pinterest Analytics, gives you deep-diving data into how well you’re engaging […]

How to Handle Social Media During an Acquisition

How to Handle Social Media During an Acquisition

When your company is joining forces with another business, it’s easy to get caught up in all the moving parts. From the changes in company structure to the endless meetings, there are so many things to think about that figuring out how to handle your social media presence may be the last thing on your […]

4 Things You Should Delete Immediately From Your LinkedIn Profile

LinkedIn recently launched its largest desktop redesign ever. The new updates, which give the desktop experience a much-needed facelift, reduce clutter across the board, including on company pages, feeds, and even your personal profile. But, just like your kitchen junk drawer, cleaning and organization works best when you eliminate all of the random stuff that […]

Social Media Algorithms: How To Stand Out

Remember the pre-algorithm days, when you could rest assured your social posts were finding a home within your followers’ newsfeeds? Those were the good old days. Since Facebook and Instagram introduced algorithms, businesses have seen a bigger challenge hitting their target audience. But rather than allowing this algorithmic landscape to send you into a full-fledged […]

How to Brand Your Company Event Through Social Media

When your company organizes special events, this is the perfect time to market your brand and capitalize on the event with social media. The content you gather from the “big day” can be used to give a boost to your social media personality by showing off your company culture and utilizing the content that comes […]

Social Media Management: Have You Got What It Takes?

  It comes as no surprise that social media is the place to bring your business. If your business is already online, posting on one channel or a handful, you want to make sure you’re getting the most out of your efforts. So what skills does it take to get the most from your business […]

Busted: How To Know A Brand Has Bought Followers

If you’ve been working hard on building your Instagram following and feeling frustrated with the results, you’re not alone. Networking and making genuine connections with your audience can be hard work! However, if it seems that other Instagram accounts have been taking off and leaving you and your following in the dust, think again. While […]

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