Why Your Small Business Needs to be on Social Media
Social media is vital to the success of businesses, especially small businesses. Some may consider this an exaggerated statement, but not according to a recent Pew Research Center study. The study revealed that nearly 70% of Americans are on a form of social media. To put things in perspective, only 5% of people used social […]
What Questions Should You Be Asking On Social Media?
When it comes to asking questions, you’re bound to find someone, or something, with the answer! As a business, asking questions through your content is one of the best ways to get your audience engaged and start an open forum to receive feedback and get to know your followers. Mostly everyone on social media likes […]
Real Talk: How To Ensure Your Brand Has An Authentic Voice
Cut the chitchat; it’s time for some real talk! Social media is a valuable tool that many businesses have used to create a direct connection with their fans. But just like a game of telephone, it’s easy to get your intended message mixed up if your voice isn’t clear enough. The key to being able […]
The Right Fit: Which Social Media Channels Should Your Business Use?
Choosing the right social media channels for your business is similar to selecting the best fitting shoe for your foot. Much like your company’s social media needs, people have different foot shapes and sizes. There is no one-size-fits-all for advancing and promoting your services. When choosing the right social media channels for your business, consider […]
Digital Ad Buying, Live-Streaming Tweets, and Instagram Blockbuster Offer | Social Media Trends
Auditions are out, and Instagram role offers are in when it comes to Hollywood blockbusters. Meanwhile, Twitter is looking for an edge in the live social media broadcasting battle and the FYI on where to put your digital ad spend for maximum ROI! These are the trending social media stories in the news this week: […]
Consuming News In A Social Media World
Let’s take a trip down memory lane for a moment, shall we? You wake up on a Sunday morning, let’s say 10 years ago. You slip on your coziest slippers, coffee in hand, and saunter out the front door en route to find the morning’s earliest delivery – the newspaper. For many, reading the […]
Mix it Up! Crafting the Perfect Social Media Cocktail
With a recipe and some creativity, you can concoct a powerful drink that’s perfect for satisfying your taste buds. But while some like cocktails that are smooth and subtle, others love stiff drinks that with a distinctive kick! What happens when you adjust your measurements and ingredients to create a flavor profile that’s uniquely your […]
How to Grow a Social Media Audience for Your Business
As social media evolves, businesses can’t afford to be left behind. It’s important to stay on the forefront of emerging trends on channels like Facebook, Instagram, and Twitter by identifying innovative strategies to boost your social media audience. By incorporating some of these key practices into the mix, your business should see an increase in […]
Facebook Rolls Out Messenger Day, Twitter Expands Analytics, Pinterest’s New Chrome Extension | Social Media Trends
Facebook’s relentless effort to undermine and clone Snapchat took another step, as the platform launched Messenger Day, allowing users to record and share the highlights of their day with their Facebook Messenger friends list. Meanwhile, Twitter is expanding its analytics to include “Moments,” and Pinterest is changing the way Google Chrome users search the web […]
Facebook’s Secret Targeting Tool
When it comes to publishing, Facebook provides you a wide array of tools to make your social media presence successful. But are you taking advantage of everything Facebook has to offer? Just 12 months ago, Facebook rolled out a new feature to help companies reach their preferred audience with each post. With the Audience Optimization […]