Facebook Groups and Your Brand

Running a Facebook Group is one of the best ways to build a bona fide community for your brand. Groups allow for more engagement and greater reach than Facebook Business Pages and invite your audience to be part of a conversation. With a solid strategy, you can create a community of individuals with similar interests […]

Rock On: Companies Sending Out Coachella Vibes on Social Media

Beyonce and Lady Gaga aren’t the only ones making headlines this festival season. The biggest music festival of the year is here; companies are using the trendy event to bring in new, engaged audiences and creating content that sparks the interest of festival-goers. Coachella Valley Music and Arts Festival is about more than just the […]

3 Epic April Fool’s Day Content Ideas for Social Media

3 Epic April Fool’s Day Content Ideas for Social Media

April Fool’s Day can be every business’ Christmas, and some don’t even realize it. This is an opportunity to get a little crazy and very creative. Whether you work in the restaurant industry or the insurance industry, there are plenty of April Fool’s Day content ideas for any business. Here are three different approaches you […]

The St. Patrick’s Day Campaign Worth Its Weight In Gold

You don’t need the luck of the Irish to pull off a great St. Patrick’s Day campaign! For this festive holiday, businesses typically stick with the usual holiday graphics, discounted sales, and fun freebies when engaging their fans on social media. And while there were many fun social media campaigns out there this year, one […]

3 Ways To Build Lasting Connections With Your Followers

If you owned a brick and mortar store, you wouldn’t ignore the chime when someone walks in your front door. So why would you delay responding to a potential customer when they virtually chime in to your brand online? Whether it’s a message in your inbox, a comment on a social post, or a response to […]

The Perfect Blend: How Wineries Can Crush it on Social Media

There’s no better way to start happy hour than popping the cork, pouring a glass of smooth Merlot or chilled Pinot Grigio and nibbling on a divine imported cheese. For many wine enthusiasts, time and experimentation will determine the types of wine that favorably suit their palate. Similarly, many wineries struggle with fermenting that perfect […]

What Does Your Social Media Bio Say About You?

  Have you ever gone to a networking event or class where you were asked to introduce yourself to a new group? You’ve likely participated in your fair share of uncomfortable icebreaker games intended to help you get to know your peers, but is often more effective at putting you to sleep. “Hi, I’m so-and-so, […]

Best Targeting Techniques for Facebook Advertising

Once you’ve established a presence for your brand online and on social media, you might consider Facebook advertising. Facebook advertising is a unique beast and differs from traditional PPC ads. As a Facebook advertiser, you are creating posts that are not just compelling and eye-catching, but are grabbing the attention of the right users; the […]

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