Instagram Stories Ads, Snapchat Deep-Linking, Twitter Dashboard App Shutdown | Social Media Trends
Instagram is stepping up its advertising game with full-screen, immersive vertical videos ads to its Stories feature. Meanwhile, Twitter is shutting down its Dashboard app after only six months, and Snapchat is giving digital marketers more power by testing deep-linking within ads in this week’s trending social media news. Twitter Does Away With Dashboard App […]
How To Make Your Facebook Offer Count
When it comes to content creation, variety is key. And with Facebook’s new posting interface, it’s easier than ever to shake up your content calendar in order to engage your audience in new and exciting ways. One avenue businesses can take is by creating an offer, a discount or promotion available exclusively through Facebook […]
Using Facebook Events to Promote Your Business
Diversifying the content you post to your company’s business page will draw more attention and help you stand out amongst the crowd. Facebook business pages provide a multitude of options for content. If you have an upcoming occasion you’d like to promote for your business, Facebook’s “Create an event” option allows you to create a […]
Integration: Social Media Joins Forces with Email
Last week we discussed the differences between social media and email and threw them in the ring for an epic duel. Turns out, they are both beneficial to marketers who are maintaining and growing an audience. Now that we can appreciate the value of each platform let’s look into combining their strengths to create a […]
Your Go-To Guide on Facebook’s Share a Photo or Video Post Option
Facebook just made it easier for you to connect with your customers to help achieve your desired results. The platform recently launched a new interface for you to take action on your page. The options are: Share a photo or video Get people to learn more Advertise your business Get phone calls Get messages Help […]
5 Social Media Mistakes You’re Making When Engaging With Your Audience
Social media zeroes in on one action: Being social. Simple, right? Well, not exactly. It’s easy to connect with users by liking a post or leaving a comment, but doing it properly and in a professional manner can make all the difference when networking on social media. Avoid these mistakes to make sure your audience […]
How Instagram Made 2016 Their Best Year Yet
Talk about growth! In the last six months, over 100 million users have joined Instagram, boosting its popularity and increasing the likelihood of it being an important channel for your business. The picture-perfect platform has put forth a valiant effort this year to keep up with the competition. As a result, it now has […]
Instagram Live Photo Support, Twitter Kills Mentions, and Facebook Auto Captions | Social Media Trends
Instagram is giving more visual power to iPhone 7/7 Plus owners with a backend roll out of Live Photos support via iOS. Meanwhile, Twitter has officially killed off usernames in replies via Android, and Facebook is now offering auto-subtitling via Pages. These are the trending social media stories you need to know this week! Twitter […]
What’s The Deal With Instagram’s Saved Posts?
Have you ever stumbled upon an Instagram account that catches your eye while navigating through the Explore page, only to have it wiped from your memory when you try to go back and find it again? We definitely have! And sure, taking a screenshot of the account helps combat these memory flukes, but it’s certainly […]
The Importance of having SMART Social Media Goals for the New Year
New year, new you? 2017 is here and while you’re working to maintain your personal resolutions of drinking more water and eating less sugar, why not apply some of those goals to your company’s social media? If you’re looking to ring in 2017 by revamping your channels and amping up your online presence, there’s no […]
