The Value of Your Facebook Fans To Your Business
You may not know it, but you could be sitting on a gold mine for social media marketing opportunities; a tool you can use not only to reach more people who know about your business, but also strangers who match your current customer demographics. What is this treasure trove? It’s nothing more than your Facebook […]
Everything You Need to Know About Pinterest’s Interests Targeting
Want to know the best thing about Pinterest? No, it’s not the popular avocado toast variations or the gallery wall tutorial. It’s not even about the easy wedding DIY tutorials. The best thing about Pinterest is the people who interact with these pins. Unlike social media sites like Facebook and Twitter, Pinterest is solely […]
The Times They Are A Changin’: How To Optimize Videos For Social
Gone are the days where people pull up to watch a movie at the only screen in town. There are screens almost everywhere we look now; they’re on the streets, at stores, and even in our hands. Now more than ever, your audience has unlimited opportunities to be engaged with your brand. And with videos […]
LinkedIn Cashes In On Video Creation Via Mobile App
Lights! Camera! Action! LinkedIn is taking its promise to improve user experience one step further with a new video creation tool within its mobile app. Meanwhile, Instagram has announced a major update to the way users leave comments, and Facebook is giving advertisers the power to promote their content via a new in-stream option in […]
Get Creative With Facebook Canvas Ads
One of the biggest challenges businesses face is grabbing – and holding – audience attention. But what if you could grab complete attention of your audience, with no distraction or newsfeed noise…thanks to Facebook’s newest advertising option, you can. Designed exclusively for mobile viewing, Facebook Canvas is a new and fully immersive advertising experience. When clicked, […]
Instagram’s Best Kept Secret – and How You Can Use it to Your Advantage
Instagram’s algorithm is still a mystery to some, but not to all. As users become more familiar with the platform’s ever-changing algorithm, digital marketers have begun to learn more about what goes into a successful post, and what you can do to help increase your visibility on the popular photo sharing app. You know the […]
The Difference Between Millennials and Generation Z on Social Media
In the recent years, marketers seemed to have an obsession with Millennials. How do we get their attention? What do they want to see? What are their interests, other than Game of Thrones, avocado toast, and Unicorn Frappuccinos? Well, move over Millennials, because Generation Z is getting older and becoming a hot topic amongst creative […]
How To Get Into Your Posting Rhythm
When you’re dancing, your body is simultaneously moving with the beat of the music but still moving freely. The same goes with planning when and how often to post content on your social media channels. It’s a dance that involves both strategic thinking as well as the freedom to adapt. Whether you’re starting from scratch […]
LinkedIn Joins The Multi-Image and Native Video Game
Let’s be honest: LinkedIn’s lack of options when it comes to sharing multiple photos or video within posts has always been for lack of a better word, well, ANNOYING. That’s all about to change with a new highly anticipated update as the social media platform enters the ring with its latest features. Meanwhile, Pinterest is […]
5 Types of Emails You Should Be Sending to Your Customers
It’s no secret that we’re all believers in the magic of social media marketing and the value it adds to brands. However, many businesses tend to forget that email marketing can contribute to that magic as well. Sure, you may send out an announcement here or there letting your customers know that you have a […]
