What is Employer Branding and Why You Need a Strategy

employer branding and strategy kwsm

Why is employer branding important, and how could it benefit my business? Struggling to attract and retain top-tier talent? You’re not alone. Many growing companies face this challenge. At KWSM, we’ve been collaborating with businesses facing these challenges since 2010. We’ve found that investing in employer branding offers an all-encompassing approach to boosting your company’s […]

How to Optimize Your Business’s Yelp Page

In the time of the social media giants – Facebook, Instagram, LinkedIn – some of the smaller players tend to get overlooked. One of these small (but mighty) players is Yelp. Yelp boasts an average of 178 million unique users worldwide each month, so having an optimized business page can lead to major traffic in […]

Why Your Personal Brand Is Just As Important As Your Company Brand

While there should be a clear distinction between your business social media and your personal social media, it doesn’t necessarily mean one is more important than the other. Your business social media account exhibits your brand identity, which makes it undeniably tied to your business, however your personal social media accounts are just as significant […]

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