Media Pitch Tips: How to Score Media Coverage
A media pitch can be daunting. Although your business may want the benefits of winning media coverage, the process of getting a story picked up can be overwhelming. Here are some simple tips to help you create a great media pitch and land your story. Tip 1: Journalists Are Also Your Audience Journalists are looking […]
Does Having a Moving Image as an Email Profile Lead to Increased Open Rates?
If you often scroll through Gmail on your phone, you may have noticed that some profile images move. Noticeably, Canva, which is seeking to expand its animation and video capabilities, has used this feature to their advantage in eblasts. If you run your email marketing through a G-Suite account, you can easily upload a .gif […]
Top 10 PR Mistakes to Avoid
When pitching your story or idea to the media, you want to present yourself and your business in the best light possible. Unfortunately, many companies make common mistakes that immediately put their emails in the trash. Here are the top 10 PR mistakes you can easily avoid and increase your chances of landing a media […]
