Monty Gets Promoted! | KWSM San Diego’s Newest Copywriter

KWSM San Diego

KWSM San Diego is crushing it! In addition to Savana and Niamh’s recent title changes, Junior Copywriter Monty Montgomery has been promoted to Copywriter.   Monty joined the KWSM team on October 6th, 2021, and he actually started in our Orange County office before moving to sunny San Diego a few months later.   When […]

Two KWSM San Diego Team Members Earn Title Changes

kwsm san diego

At KWSM San Diego, we’re celebrating a couple of recent title changes – Junior Digital Marketing Specialist Niamh Varian has now become a Junior Content Creator and Digital Marketing Specialist Savana Harris is now a Digital Marketing Strategist.   Niamh originally joined our team’s San Diego office in April 2022. This was her first job […]

The Newest Las Vegas Web Designer: Matt Gets Promoted!


We’re excited to announce our newest KWSM Las Vegas Web Designer, Matt Cancilla! Matt was recently promoted from Junior Web Designer after celebrating his first workiversary with the agency. When Matt first joined the KWSM team as a Junior Web Designer in September of  2021, his passion and tenacity to deliver great work was obvious. His […]

Does Instagram Have a Scheduling Tool?

In the coming days, Instagram is rolling out its native post scheduling tool that could help streamline sharing feed posts, Reels, and Stories. Previously, Instagram users could schedule through the Meta Creator Studio. This new update will allow users to schedule mobility directly from the Instagram app. Here’s what you should know about this native […]

Benefits of Having Technical Copywriter for Brand Marketing

Those seeking the best writer to aid their brand marketing strategy might find themselves lost in the terminology about what type of writer they need. It’s incredibly common for people to use the title Technical Writer and Technical Copywriter interchangeably, but they address different needs. What is the Difference Between a Copywriter, Technical Writer, and […]

5 Copywriting Principles That Every Digital Marketing Strategy Should Have

Writers make some of the best digital strategists because they understand the power of intimately getting to know a problem and finding a solution to address that problem. Below are some copywriting principles that companies can borrow when planning their marketing strategy. 5 Copywriting Principles That Every Digital Marketing Strategy Should Have Extensive Research Copywriting […]

KWSM Mentorship Program: A Deep Dive Into Facebook and Instagram Advertising

  At KWSM, we have a mentorship program that allows team members to learn from each other. The goal of the KWSM Mentorship Program is for Mentees to expand their professional skillsets and cross-train in an area of business and marketing they may not be as familiar with. It also encourages Mentors to develop their […]

How to Create a Public Relations Strategy

Man with microphone listens for cues on a headset about his public relations strategy

Before you start sending out press releases and media pitches, you need to develop a public relations strategy. A customized PR plan allows you to create a timeline of customized steps to help you reach your business goals for building relationships, growing media contacts, and winning PR coverage. Let’s take a look at how to […]

Leveling Up Social Media Ads | KWSM Mentorship Program

August is back-to-school season for many families, and at KWSM: a digital marketing agency, it’s not so different. Continued learning is a pillar of our agency, and this takes many different forms. One of our favorites? The KWSM Mentorship Program! A couple of times a year, the KWSM team splits up into mentor and mentee […]

How a Copywriting Brief Can Get You the Content You Want

If you like getting things right the first time (or as close to the first time as possible), you understand that proper communication and instructions can be crucial for nailing your project objectives. Brand copy is an excellent way to build client loyalty and brand recognition. In order for your customers to know the ins […]

Core Values at KWSM a digital marketing agency