The KWSM team recently participated in an internal mentorship program. We were divided into pairs of mentors and mentees. Each partnership developed and executed a plan for the mentee to learn a new skill relevant to digital marketing. I was … Read More
Over the last decade, we have worked with hundreds of businesses and organizations at KWSM. One of our favorite parts of the job is that we develop long-term relationships with the companies we serve. When we help an organization … Read More
Finding the right team members can often feel like hunting for buried treasure. But when you find it – the payoff is worth its weight in gold. The hiring process is something our management team takes very seriously, and they … Read More
Improvements are on the horizon for social channels as they begin testing the waters for future features and one feature ready to go! This week in the news, we see Twitter acquire a new business to further user creativity in … Read More
They say a picture is worth a thousand words, and this certainly rings true when looking for eye-catching content to post on social media. In this week’s edition of Social Media Help Desk, Director of Operations Stephen Wagner, Junior Content … Read More
Social media news this week has a soap opera theme as channels encounter rumors, copycats, and top dogs with power. In the news, Instagram prototypes a feature for reverse-chronology on your feed, Facebook quietly releases a Pinterest copycat app, and … Read More
Pinterest is one of the largest growing social media channels today. With 335 million users as of December 2019, Pinterest has become an ideal tool for many companies to sell their products and share their brand’s story. However, many companies … Read More
Are you looking to position your company as a thought leader in your industry? Writing a blog is not only a great way to drive people to your website but also an excellent way to establish your brand as a … Read More
Out with the old, and in with the new! Social media is bringing forth new changes across channels, and we are always ready. Are you hesitant about these changes? Brace yourself; this week in the news, Instagram will now allow … Read More
Influencer marketing is one of the biggest growing trends today. Influencers are individuals that share their experiences about brands and convince others to try them out. They post on their social media channels and/or blog in exchange for free products … Read More
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