LinkedIn Lowers Age to 13: Is This Making Children Grow Up Too Fast?

The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily basis.  It’s important to stay informed of the curent issues and trends so that your social media presence stays relevant. Using social media is one […]

How to Use Instagram for Your Business

At KWSM, we always stress the importance of telling the story of your business, whether it’s offline or through online platforms like social media channels. And, what better way to tell the story of your business than through a series of beautiful photos? Instagram has been climbing the ranks of social media channels lately, with […]

Optimizing Your YouTube Videos

It’s no secret that today’s society communicates as much, if not more, with pictures and videos than with text alone. Many businesses have caught on and begun to use videos loaded onto YouTube as a means of communicating with their audience and with potential customers. If your business has boarded the YouTube video train (and […]

Social Media for Salespeople (And Aren’t We All?)

Sales – like just about everything else these days – has gone social. Cold calls and drop-ins are on the way out, and social sales is moving in. (Learn all about Social Sales here.) So, as salespeople (whether you work for a company, or own one), we need to know how to harness the power […]

NASA Astronaut Recruits Asked to Show Twitter Flair

The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily basis.  It’s important to stay informed of the curent issues and trends so that your social media presence stays relevant. Using social media is one […]

How to Get More Pinterest Followers

Pinterest is a great way to engage users and drive traffic back to your website. Having a lot of Pinterest followers is beneficial because your followers can help to repin your content and increase your visibility and refer traffic back to your website. Here are three things that you can do to start getting more […]

Don't Be Modest: Modifying Your Privacy Settings for Maximum Exposure on Pinterest

Using Pinterest for your business is a great way to network with potential clients and customers. It is also an amazing tool when it comes to gaining exposure for your business, services and/or products that you provide. However, there are default settings within Pinterest (and many other social networking channels, for that matter) that affect […]

What is Social Sales & How Does it Affect Me?

Like a lot of things in business, the way we sell has changed. Traditional sales, where your sales force was responsible for cold calls and ‘drop-ins’ on prospective customers, isn’t as effective as it used to be. Consumers are doing a lot more research about the products and services they are interested in on their […]

5 Million Porsche Fans Design Facebook Car

The world of social media is always renewing itself in some way or another. With frequent updates and resurfacing content, it can be hard to keep up with on a daily basis.  It’s important to stay informed of the curent issues and trends so that your social media presence stays relevant. Using social media is one […]

Three Awesome Reasons to Use Facebook's Power Editor

Facebook has two different types of ad managing programs, one which you’re probably familiar with and another that is more advanced and incredibly powerful– the Power Editor. To download the Power Editor, follow Facebook’s guide here. Facebook’s Power Editor gives you a lot more control over your ads and what you can do with them. […]

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