YouTube Makes Changes for TV, and Google Maps takes on Yelp

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Social media platforms have always said that the best experience is about connections, and now YouTube and Google Maps are further connecting consumer and business.  These are the trending social media stories making news this week.    YouTube Goes Back to the Big Screen YouTube has noticed a huge shift in how users watch its […]

KWSM Client Case Study: Turning A Negative Review Into A Positive One.

Turning a bad Facebook Review into a good one

  No one believes in your company and your mission more than you do. To be successful, you have to believe in yourself, but unfortunately, not everyone will agree. If you are selling a product, no matter how strongly you feel about it, you will probably get a negative review. Whether on Google, Amazon or […]

The Most Misused Aspect of Facebook Insights

Misused Facebook Insights

Facebook Insights is a powerful tool for boosting reach and increasing engagement. It’s important to know how to best reach your audience now more than ever, with the platform users seeing 20 percent average decline in organic engagement in the past year. The question is, do you know what to look for in your Facebook […]

What To Do If You Start To Lose Followers

What to do when you lose followers

Growing your social media status isn’t easy. It takes time, dedication, creativity, and occasionally a little luck. There are countless tips and tricks that can help you bring in new followers, but more often than not, people focus on new followers and ignore losing older ones. If you are losing followers as fast or faster […]

The Secret Way to Use Current Events to Stand Out on Twitter

If you blink – you’ll miss it! On Twitter, what’s trending is all that matters. Hashtags and Twitter threads come and go in an instant, but if you’re prepared, can be used to step up your Twitter game and expand your audience.   By keeping track of what’s happening, you can utilize the appropriate hashtags […]

Facebook and YouTube Crack Down On Offensive Content

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If you are active on social media, chances are you’ve seen videos that are either inappropriate or that you find offensive on Facebook or YouTube. The first question that comes to mind is, “How has this not been flagged and taken down?” Facebook and YouTube have responded. It’s one of the trending social media stories […]

Quick Tips To Make Your Blog A Strong Part Of Your Brand

Blogging to improve your social media and SEO

It’s rare to find a website that doesn’t include a blog these days, and for good reason. Blogging is a great way to communicate with your audience in a more detailed and personal way; it also provides a massive boost for your SEO. Having a blog is one of the easiest ways to improve your […]

How to Use Dayparting to Increase the Conversion of Facebook Ads

Your ad spend is precious, use it wisely! One of the best ways to increase the conversion rate of your ads is to spend your ad budget when your audience is most active on the platform. You can select the times you want to have your Facebook ads shown by using “Dayparting.” Dayparting is described […]

KWSM Atlanta Expands and Welcomes New Team Members

At KWSM we are always trying to cultivate new, innovative ways to help our clients grow their businesses. When we decided to open our Atlanta office in 2016, it was so that we could have a presence in the eastern time zone and better serve our clients across the country. We were lucky to have […]

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