The Good, The Bad, The Necessary: The Importance of Social Media “Updates”
Social media updates are always a hot topic. You’ve probably wanted to know why these updates happen so frequently and if they are important. Whether it’s an app or just your iPhone, you surely have experienced an update of some kind. Should we love ‘em or hate ‘em? The Good It’s no secret that most […]
Pinterest Introduces Full-Screen Video Ads while #TwitterLockout Trends Due to GDPR
This week in social media a recent study shows that teens are quickly moving from Facebook to YouTube, and Twitter upsets users with account suspensions due to GDPR. Meanwhile, Pinterest shares its latest ploy to attract advertisers with full-screen ad capabilities. Teens Turn to YouTube According to a recent study by Pew Research Center, teenagers […]
When Perfection Becomes Hurtful To Your Social Presence
It’s no secret that people want everything around them to be perfect. When you own a business that is especially true. Everything you put out in the world is a reflection of you after all. While you always want to put your best foot forward, striving for perfection in every post can often set you […]
How To Handle Negative Social Comments for Businesses
If you think that social media is just a place to push your message, change your mindset. Social media is becoming a customer service channel where your audience expects responsiveness. 51% of consumers use social media to communicate with businesses. It’s crucial that your business knows how to communicate back appropriately. We love the glowing […]
Facebook and Twitter Regulate Political Ads, and YouTube and Instagram Work to Personalize Feeds
Instagram and YouTube are focusing on personalization and some people aren’t happy. Meanwhile, Facebook and Twitter take similar actions to regulate political ads on their platforms. Personalized News Feeds for Instagram To Come In a few weeks, Instagram users will be able to control what is in their news feed with its newest Mute feature. […]
What is GDPR and Does it Affect My Business
If you own or operate an international business, you’ve likely had internal discussions about General Data Protection Regulation (GDPR), which took effect May 25th. This is a data privacy effort developed in the European Union (EU). Why is it important? Violate it and fines could reach up to €20 million or 4% of global annual […]
New to Graphic Design? Try Canva
Being creative pays; but it’s not always in the budget to have an in-house graphic designer, especially if you own a startup or small business. No Photoshop? No problem! Luckily, we have a secret weapon for you that is perfect for non-designers and professionals. Canva is a free and easy-to-use graphic design tool that allows […]
Why Your Weekly Blog Isn’t Converting
It happens too frequently for some businesses: you spend part of your day writing up a massive, well-researched blog post that you are certain is going to get you leads. You’ve attached your UTMs to your outbound links, have plenty of internal links, and you’re even going to have a friend backlink to it on […]
GDPR Prepares to Launch while Google Revamps YouTube Red and Twitter Changes Its API
It’s no secret that privacy and data collection concerns have been the sole focus of the social media platforms since the Cambridge Analytica incident. Enter GDPR, the EU’s new measure to ensure data privacy. Meanwhile, YouTube is making changes to YouTube Red, and Twitter continues tweaking its API. These are the stories making headlines in […]
Using Fun Social Media Memes To Engage Your Audience
Every so often a simple social media post will become a cultural touchstone. Celebrity tweets can go viral, or a breaking news story will be everywhere. But those are small potatoes in comparison to the great questions of our time. From “The Dress” to pineapple on pizza, some events will dominate social media in a […]
