A New Era Begins: Katie Wagner Social Media is now KWSM: a digital marketing agency
We have spent months working on the future of our brand until we got it just right, and now the day has arrived that we announce a new look and a new name. After eight years of building relationships for clients under the name Katie Wagner Social Media, the company has successfully rebranded, and is […]
How to Keep “PC” With Sourced Content
If you have ever used or managed a social media channel, the term picture credit (PC) should not be new to you. Unless you are creating all of your own content, you should be crediting whose image you use on your site for multiple reasons. If you’re new to the rules and regulations we’ve laid […]
Instagram Taking Aim at Trolls and Twitter Axes 128M Accounts
Instagram is working on new features to protect you from hackers and trolls, while Twitter cracks down on fake accounts. Here’s what’s trending in social media this week. The Benefit of Twitter’s Follower Purge Twitter is working hard to improve “information quality” on its service. In Q4 of last year, it suspended 58 million accounts. […]
Don’t Let Your Audience Become Burned Out On Your Brand
Your brands social media channels are a massive part of your brands identity; it’s your lifeline in terms of quickly reacting to customers and spreading the word about upcoming sales, events, or giveaways. While that will never stop being true, there is a trap that many businesses fall into that can have a significant, […]
The Great Debate – How Do You Pronounce GIF?! | Social Media Help Desk Episode 21
This week, the social media help desk is back with special guest host Alexandra Hall. Alexandra sat down with web designer Billy Bates and content editor Taylor Glaze to discuss analytics reporting, unique video content, and to answer the controversial question, how do you pronounce GIF? First, Taylor broke down the importance of social […]
User-Generated Gold: 5 Contest Ideas to Promote Your Brand’s Events
Contests are not to be feared, they are your friend. When a new product pops up, you’ve launched a new service, or you’re hosting an event, a contest is always a fun way to achieve some—if not all—of your marketing goals. And best of all, it can be a very inexpensive and effective way to […]
How Your Business Can Use The New Questions Feature on Instagram
You may have opened your Instagram feed recently and been overwhelmed with the number of stories your friends were posting. Instagram recently released Questions for Instagram Stories, and we decided to take a deeper look at the new feature and analyze how brands could utilize it for growing business. What Is It The Questions feature […]
Pinterest and LinkedIn Make Connecting Easier
Pinterest has announced its new collaboration feature, and Instagram is introducing a new interactive sticker to its Stories feature. LinkedIn’s new translation option attempts to break the language barrier on the professional networking platform. Here’s what’s trending in social media this week… Pinterest’s New Collaboration Feature Pinterest has become a popular platform for discovering new […]
Use Social Media To Reflect Your Brand, Not You
Working on social media, no matter what the platform, is incredibly difficult, especially when you’re starting out. Finding content that works, developing your tone of voice, and learning how to interact with your audience is not easy, especially when you treat your accounts like your personal account. One of the most common mistakes you […]
Step Up Your Instagram Engagement Game With These 3 Major Photography Tips
Sure Instagram is filled with fun, creative and sometimes silly content, but the strategy should still be taken seriously. We’re not trying to be a kill buzz, but creating buzz around your brand is important to us. Sure your Instagram business page is more relaxed than your LinkedIn page but that doesn’t mean it should […]
