Social Media Bootcamp: Facebook
Everyone knows that having a strong social media presence for your business is extremely important to building your brand. While many of us have business accounts to several social media platforms, we often find ourselves with limited bandwidth to operate them or lack of experience to grow our channels into lead or sales generators. That’s […]
It’s That Time Of Year; Social Media Bootcamp
We never stop learning. As social media marketing continues to evolve, it means we that we also have to further our education. We help clients with a variety of digital marketing services on a daily basis, but perhaps the most fun is our Social Media Bootcamp. This October, KWSM will be hosting our next Social […]
The Importance Of Snackable Content
As a content editor contributing to the KWSM blog, I was given a simple guideline: Keep it between 350-500 words. With a world of topics I could be discussing, I spent the morning brainstorming over a cup of coffee. What could I possibly write about that hasn’t yet been covered in the 166+pages already on […]
Which Social Media Metrics Should You Be Watching?
Balancing social media responsibilities can feel like a lot, sometimes like it’s too much. As analytics grow on every platform, the numbers can get overwhelming fast. As much as you might dread looking, those numbers are vital to keeping your digital marketing effective. With the amount of data that the platforms provide, you can […]
Digital Marketing in Las Vegas: KWSM Opens its Third Office
At KWSM, we are always looking for ways to better serve our clients and make digital marketing accessible to businesses of all sizes. To that end, we’re proud to announce that we have opened the agency’s third office. Introducing: KWSM Las Vegas. That’s right, we’re hitting the Strip; and we’re excited to build a physical […]
Instagram Focuses on New Safety Features and YouTube Tests Fundraising
Instagram is creating more features to keep you safe while surfing its feeds, and YouTube brings non-profits together. But the big story is the testimony on Capitol Hill. Here’s what’s trending in social media. Sandberg and Dorsey Testify in Front of Congress. With mid-terms elections upon us and the 2020 elections drawing nearer […]
Instagram Recommends Posts and Facebook Watch Goes Global
Social media platforms like Twitter and Google are cracking down on unauthentic accounts. Meanwhile, Instagram begins its test on recommended posts, and Facebook Watch goes global. Here’s what’s trending in social media this week. Facebook, Twitter, and Google Remove Fraudulent Accounts Facebook, Twitter, and Google recently deleted hundreds of accounts, groups, and pages led […]
Move Over; There’s A New Facebook Layout In Town
If you run a business Facebook account, you probably received the same notification that we did. “New layout for KWSM coming on August 24.” We started receiving this as a Facebook notification and then as an email; then the new layout rolled out. What is the new layout feature on Facebook? When you received the […]
Using Video Content To Bring Your Audience Closer
It’s no secret that video is one of, if not the most important form of communication on social media. Even Instagram’s most popular feature is Stories, which even when not a video, feels like a video. Scroll through your Facebook feed, and you’ll see more video than text or picture posts. The greatest strength of […]
Are Virtual Watch Parties the Way of the Future? | Social Media Help Desk Episode 25
Would you log on to watch your favorite YouTube videos in “virtual reality?” Well according to this week’s Social Media Help Desk, YouTube would like you to log in and see it! This week, KWSM President, Katie Wagner, led the Social Media Help Desk panel with guests Taylor Glaze and Alexandra Hall to discuss how […]
