Balancing social media responsibilities can feel like a lot, sometimes like it’s too much. As analytics grow on every platform, the numbers can get overwhelming fast. As much as you might dread looking, those numbers are vital to keeping your … Read More
At KWSM, we are always looking for ways to better serve our clients and make digital marketing accessible to businesses of all sizes. To that end, we’re proud to announce that we have opened the agency’s third office. Introducing: KWSM … Read More
Instagram is creating more features to keep you safe while surfing its feeds, and YouTube brings non-profits together. But the big story is the testimony on Capitol Hill. Here’s what’s trending in social media. Sandberg and Dorsey Testify in … Read More
Social media platforms like Twitter and Google are cracking down on unauthentic accounts. Meanwhile, Instagram begins its test on recommended posts, and Facebook Watch goes global. Here’s what’s trending in social media this week. Facebook, Twitter, and Google Remove … Read More
If you run a business Facebook account, you probably received the same notification that we did. “New layout for KWSM coming on August 24.” We started receiving this as a Facebook notification and then as an email; then the new … Read More
It’s no secret that video is one of, if not the most important form of communication on social media. Even Instagram’s most popular feature is Stories, which even when not a video, feels like a video. Scroll through your Facebook … Read More
Would you log on to watch your favorite YouTube videos in “virtual reality?” Well according to this week’s Social Media Help Desk, YouTube would like you to log in and see it! This week, KWSM President, Katie Wagner, led the … Read More
Social media marketing is not about the hard sell. That’s where many people go wrong on social. Posting a picture and a link to your product or service is not enough to get consistent sales in the digital arena. And … Read More
Hundreds of Instagram users were unable to access their accounts this week and third-party apps are crippled after Twitter’s new API takes effect. Meanwhile, LinkedIn Groups will be rebuilt for a better user experience. Here’s what’s trending in social media. … Read More
Running reports each month and looking at your social media analytics is a task in itself, but if you don’t know what the numbers mean, it’s even more challenging to find a way to use them to your advantage. If … Read More
