3 Reasons Why You Should Blog
Blogging. You see everyone and every business do it, and you’re probably thinking, “There are millions of blogs out there, why do I need to jump on the bandwagon?” Well, there’s a reason (or three) that so many people are taking up blogging, and I’ll tell you why you should be doing it too. Blogging […]
Keep Your Twitter Organized!
Staying organized from the get-go will make your life a lot easier down the road. Case in point (or a cautionary tale, rather): When tax season came around this year, I realized that my imprudent negligence of bookkeeping during the past year really kicked my behind. I got a similar feeling when I took over […]
Not All Social Media Agencies Are the Same
These days there are lots of social media companies out there. Many of them will offer to run your social media accounts for you. But what does that mean? Perhaps they will write posts on your page, but often those posts are scheduled through a syndication program like Hootsuite or Tweetdeck. (They don’t tell […]
Repurpose Your Content!
Do you recycle, reduce and reuse? Earth Day may have been last week, but that doesn’t mean that you shouldn’t be constantly incorporating these concepts into your life. And by life, I also mean your digital life! Yes, this same dictum can be applied to the content that you use for your social media. There […]
Buying Facebook Fans
Just don’t do it. The key component of social media is the “social” aspect of it– that is, to interact with other people and to be, well, social. Purchasing your fans gives you no advantage in social media, only to seemingly build up your numbers and to give the illusion that you have worked hard […]
Pinterest Best Practices for Businesses
Recently, Pinterest claimed the spot as the world’s third most popular social media site. Pinterest is an online visual bulletin board, where you can “pin” up pictures of just about anything. You can categorize your pins into different boards, and “repin” other people’s material (much like the reblogging feature from Tumblr). Pinterest is a great visual […]
Not All Social Media Agencies and Services Are the Same
Working for a social media agency where we take our practice extremely seriously, it’s not a surprise that I feel irked when I see Internet “marketers” blithely tack on social media as an add-on service to their list of professions. It’s not an elitist thing, but the truth is nowadays everybody and their moms tout […]
Katie Wagner Social Media is Hiring!
We are expanding the KWSM team – could you be a good fit? We’re looking for someone who is currently working as a journalist. If you are a professional storyteller – radio, TV, print, or online – and are interested in putting those skills to work in the world of social media, we’d like to talk. […]
3 Ways to Use Twitter for Business
Twitter can be an extremely useful tool for marketing your business. It is by far the most underused and misused social media platform there is based on the amount of impact you can have. There are so many different and unique ways to use it for business, I could make a list as long as […]
Simple Strategies to Start on Social Media
If you’re new to using social media for your business, it can admittedly be overwhelming. I have friends, long time college veterans of Facebook, who have disabled their Facebook accounts for personal reasons, only to come back later, barraged with all of the changes that Facebook invariably throws at us. If my friends, who I […]
