Email Marketing: The Basics
Reaching a targeted or selected audience for your brand or product is crucial! Facebook, Twitter, Pinterest and LinkedIn have been in the hot seat for quite some time and are all good ways of branching out to prospective clients and customers. Marketers and businesses are bombarding customers with Facebook ads, tweets, linked in pages and […]
Pinterest Pins Work Better than Facebook Posts for Products
Social media has many caveats. With frequent updates and resurfacing content, social media changes rapidly. Be sure to keep up on the most pressing and intriguing issues to help you master the art of social media. Using social media is one thing but using it well is the key to online success. Stay updated and […]
Up Your Pinterest Game
Yesterday I attended a valuable Pinterest webinar hosted by Melanie Duncan (if you missed it, you can watch a reply of the webinar here). Pinterest is the third largest social network these days (trailing behind Facebook and Twitter, of course), and its ascent in the social media world continues. Melanie graciously offered her attendees a plethora of tips […]
OC On the Job | Body Dynamix Chiropractic
Why Every Marketer Needs to be A Journalist
When I made the leap from journalism to marketing, I got a lot of wisecracks from my newsroom colleagues. ‘Oh, you’ve crossed over to the dark side,’ they said. They wondered how I would be able to ‘sell things’ when so much of my career was focused on objective reporting. But as a journalist I […]
Social Media and You
Social media has blossomed from its early origins of sites like Xanga and Myspace to a more relevant marketing phenomenon. Businesses and marketers have endless tools at their fingertips that facilitate nationwide and even global recognition. Social media has leaped across borders, has united societies and has brought a whole new x factor to marketing. […]
Don't Use Automated Messages
You’ve seen them. You’ve deleted them. You’ve rebuffed them. They are the abominable automated direct messages in your Twitter inbox. I don’t know about you, but whenever I see automated messages, I have no hesitation in clicking the trashcan icon; Why bother opening up something that is impersonal anyway? Still, the automated message is as […]
Why I’m Wary About Scheduling Facebook Posts
Facebook rolled out some new changes the other day, including stronger initiatives for advertising through promoted posts, new admin “roles” for Pages, and post scheduling. In the past, we’ve always discouraged people against scheduling their Facebook content ahead of time. Facebook did not have a native option to schedule posts, so people used third-party syndicator […]
Who's in Charge of Your Brand?
Katie sent us all a great article from the Content Marketing Institute that talks about the importance of brand consistency across social media. Like products, people and companies, brands have reputations and personalities too, and a brand’s voice must always stay genuine, consistent and true in order for it to succeed. Our client list at […]
Are You Using LinkedIn Groups?
Have you been utilizing the Groups feature on LinkedIn? Groups is a powerful way to make connections and network with people, but is often an overlooked feature. You see, networking on LinkedIn can be a little tricky. LinkedIn is like the professional big brother of Facebook. It’s all business, a little play, but strictly no horsing […]
