Expand Your Customer Service with Twitter’s New Businesses Feature

Twitter has always been a platform in which users expect up-to-the-minute information and instant responses on their timeline. Whether it is a favorite from using a trending hashtag, a friend’s response to your tweet, or getting a question answered by a follower – quickness is key. Now Twitter is providing a new option to highlight […]

Social Media Tips and Best Practices For Hiring

So you’re in the middle of hiring new talent and want to utilize social media? There are best practices for that too. From making sure a candidate is the correct fit for your brand to reaching out to talk to a prospect, we have narrowed down the top 3 social media tips for hiring. Keep […]

A Twitter Revolution: A Character Change is Here!

Twitter is cutting down on what counts toward character limits, while Pinterest is reaching out to businesses of all sizes with its new “Promote Button,” and Instagram is giving more power to its users with the launch of new comment filter options. These are your trending social media stories in the news this week! Quick […]

Learn How To Master Social Media For Your Business

It’s Bootcamp season here at KWSM! Three times a year, we open up the factory and share our knowledge with small business owners and professionals that want to grow their social media. If you missed our February or June sessions, you have an opportunity to attend our October sessions. I sat in on the June […]

Pocketing on Pre-Roll: How Twitter is allowing Video Creators to Cash In

Twitter and Facebook are going head to head when it comes to advertising video capabilities while Snapchat is cutting down on its Local Stories feature as it shifts its focus toward live events. These are your trending social media stories of the week! Facebook Rolls Out New Slideshow Ads Features Slow connection interference is now […]

How to Increase your Click Through Rate on Facebook

Posting consistent, quality content to your company’s Facebook page daily is an important task if you are looking to maintain a successful business page. You want to vary your content by mixing up the type of posts your audience is seeing. Curate interesting content such as articles, blogs, and related, but the most important posts […]

Facebook Messenger Introduces Instant Video

It’s no secret that instant and live video are both taking over social media. What used to be a photo and some text is now evolving into video conversations in a variety of formats. In other words, social platforms are speeding up and catering to our ever-growing need for instant gratification. Snapchat pioneered the exchange […]

Snapchat Behavioral Ad Targeting On Its Way

Snapchat is answering advertisers’ prayers by offering behavioral-targeted ads, Instagram is allowing users to take a closer look at photos, and Facebook wants to speed up your user experience. Here are the trending social media stories in the news this week!  Instagram Adds Pinch To Zoom Feature To Satisfy Users:  Instagram wants you to know […]

We’re On A Boat!

At KWSM, the end of summer means one thing – our annual boat outing! In what’s become a KWSM tradition, every August our team heads out of the office and into the harbor for a well-deserved escape. The mission? To take a step back from our busy schedules, overflowing inboxes, and running to-do lists to […]

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