In the News: Coronavirus Dominates Social Media as Facebook Bug Blocks News Articles and YouTube Relies More on Technology as Employees Stay Home
The coronavirus is affecting businesses all over the country, and users are turning to social media for correct information and support. This is why we need these social media platforms to work properly now more than ever. Both Facebook and YouTube are working on improving their platforms during this crisis. Facebook Encounters Glitch and […]
When is the Best Time to Post on Social Media?
Everyone is always looking for the answer to the age-old question, “When is the Best Time to Post on Social Media?” Generally, people tend to be more active at common times in the morning and evening on popular social channels. However, a recent social report is showing a 2020 trend you should be aware of. […]
Email Marketing Mentorship: Coming Full Circle
I recently had the opportunity to serve as a mentor in KWSM’s internal Mentorship Program. This creative learning program is designed to build collaborative relationships while developing new skills. I was selected to mentor Content Editor Ivana Hermida from KWSM Orange County as she learned more about email marketing. The Role of the Mentor […]
COVID-19 Forces Businesses to Pivot Toward Digital Marketing
The coronavirus pandemic has created uncertainty within many businesses. At KWSM, we see most of these concerns through the lens of marketing. Some companies are concerned about whether they can survive the shutdown, and are trying to stage an immediate marketing push to bring in leads and revenue. Others are unsure about whether it’s OK […]
KWSM Mentorship Program: Email Marketing
As an agency, we pride ourselves in having a team of people who constantly want to learn and grow in our careers. In order to provide fresh ideas to our clients, we challenge ourselves to think outside of the box. Pushing the boundaries in this way can only be done by learning from each other. […]
Effective Marketing Alternatives for Businesses During the COVID-19 Pandemic
With the widespread coronavirus outbreak sweeping the globe, the impact of this pandemic is not only affecting the health of billions of people but also the viability of many businesses. As the push for social distancing increases, we’ve seen the cancellation of trade shows, networking events, and other business events where large groups would typically […]
In The News: Facebook Tests VR Social Platform, YouTube Adjusts Ads Ban on Coronavirus Videos, and Twitter Expands Hate Speech Policies
Virtual conversations may be the staple in the near future. This week, social media platforms are taking a turn into virtual reality and implementing quality and truthful online discussions. Facebook’s new Horizons VR platform may be the new hangout spot, while YouTube and Twitter make efforts to keep conversations going in light of the coronavirus […]
How to Run an Ad on Pinterest
Advertising on Pinterest works well for many brands. The platform itself is built on inspiration. Giving users the option to purchase what they see is a no brainer. A large portion of pinners even say content from brands is more useful than other types of content on the platform. Thinking about running Pinterest ads but […]
How To Craft A Landing Page That Converts
This year, KWSM launched its very own internal mentorship program where team members have the opportunity to mentor or be a mentee for a particular area of digital marketing. For this inaugural go round, I chose to be a student of web development, with a focus on creating a high-converting landing page. I have a […]
KWSM Mentorship Program: Designing Landing Pages That Convert
At KWSM, we have a mentorship program that allows team members to learn from each other. I was paired up with Princess Ruff, a Digital Marketing Strategist at KWSM Atlanta, who wanted to learn about how to make website landing pages that convert. As her mentor, I took the skills and experience of our team […]