When is the Best Time to Post on Social Media?

red clock, when is the best time to post on social media

Everyone is always looking for the answer to the age-old question, “When is the Best Time to Post on Social Media?” Generally, people tend to be more active at common times in the morning and evening on popular social channels. However, a recent social report is showing a 2020 trend you should be aware of. […]

Email Marketing Mentorship: Coming Full Circle

I recently had the opportunity to serve as a mentor in KWSM’s internal Mentorship Program. This creative learning program is designed to build collaborative relationships while developing new skills. I was selected to mentor Content Editor Ivana Hermida from KWSM Orange County as she learned more about email marketing. The Role of the Mentor   […]

COVID-19 Forces Businesses to Pivot Toward Digital Marketing

marketing during coronavirus, marketing webinars

The coronavirus pandemic has created uncertainty within many businesses. At KWSM, we see most of these concerns through the lens of marketing. Some companies are concerned about whether they can survive the shutdown, and are trying to stage an immediate marketing push to bring in leads and revenue. Others are unsure about whether it’s OK […]

KWSM Mentorship Program: Email Marketing

As an agency, we pride ourselves in having a team of people who constantly want to learn and grow in our careers. In order to provide fresh ideas to our clients, we challenge ourselves to think outside of the box. Pushing the boundaries in this way can only be done by learning from each other. […]

Effective Marketing Alternatives for Businesses During the COVID-19 Pandemic

With the widespread coronavirus outbreak sweeping the globe, the impact of this pandemic is not only affecting the health of billions of people but also the viability of many businesses. As the push for social distancing increases, we’ve seen the cancellation of trade shows, networking events, and other business events where large groups would typically […]

How to Run an Ad on Pinterest

Pin It words, How to run an ad on Pinterest

Advertising on Pinterest works well for many brands. The platform itself is built on inspiration. Giving users the option to purchase what they see is a no brainer. A large portion of pinners even say content from brands is more useful than other types of content on the platform. Thinking about running Pinterest ads but […]

How To Craft A Landing Page That Converts

landing pages that convert

This year, KWSM launched its very own internal mentorship program where team members have the opportunity to mentor or be a mentee for a particular area of digital marketing. For this inaugural go round, I chose to be a student of web development, with a focus on creating a high-converting landing page. I have a […]

KWSM Mentorship Program: Designing Landing Pages That Convert

Rocket flying upwards

At KWSM, we have a mentorship program that allows team members to learn from each other. I was paired up with Princess Ruff, a Digital Marketing Strategist at KWSM Atlanta, who wanted to learn about how to make website landing pages that convert. As her mentor, I took the skills and experience of our team […]

Core Values at KWSM a digital marketing agency