How Instagram’s New ‘Pinned Comments’ Feature Can Help You Answer FAQs

While almost every business has a section on its website dedicated to Frequently Asked Questions, there is no guarantee your customers will go to your website for an answer.  In many cases, consumers look for answers on social media and when they do, it’s important to have an organized response waiting. This is why Instagram’s […]

How to Network and Generate Leads on LinkedIn

LinkedIn has seen a 55% year-over-year increase in conversations worldwide since March 2019. The professional networking platform allows people to connect with coworkers and other professionals and has seen a rise in comments, posts and content creation in the last year. Your business now has the opportunity to reach a growing audience on LinkedIn, with […]

How YouTube Is Fostering More Inclusive Content

As hundreds of big-name companies like Coca-Cola, Ford and Lego continue to boycott Facebook advertising this month, it’s left businesses across the globe questioning whether they’re doing their part to help curb hate speech and misinformation. The “Stop Hate for Profit” campaign was launched in the month of July as a way to hold Facebook […]

The Case for Adding Live Streaming to Your B2B Marketing Strategy

When you think of live streaming on social media, you probably think of celebrities and teen influencers before you think of B2B companies. Those users take full advantage of social media’s live streaming capabilities and often have highly engaged audiences to show for it. Whatever preconceptions you have about live streaming, leave them at the […]

3 Social Networking Tips to Help Build Your Brand

social networking to build your brand

If your business’s marketing strategy has been ‘post on social media quickly and then move on with your day,’ it’s time for a change. In today’s digital world, the post-and-go tactic doesn’t work – you need to be interacting with your customers through comments, shares, and tags to get valuable brand reach. Consumers shop with […]

3 Reasons to Use A Remarketing Ads Strategy For Your Business

Using digital ads for your business can help you spread the word about your offerings and drive traffic to your website, but what if website visitors don’t convert to customers right away? They may be interested, but they’re not buying. Ensure you’re taking the right steps to get the sales you’re looking for. If you […]

4 Common Facebook Ad Mistakes

4 Common Facebook Ad Mistakes

Running effective Facebook ads can be a successful way for your business to reach your biggest marketing goals, including sales, lead generation, and brand awareness. The platform allows you to run a variety of ads on both Facebook and Instagram and reach your most active customers. However, some businesses make mistakes that can ruin an […]

Why Your Facebook News Feed Might Look Different

The content you see on your Facebook News Feed may look slightly different thanks to a new algorithm. The revision is an attempt to put more emphasis on transparency and original reporting by boosting content from websites that provide information about their journalists and are the first to break a developing story. “When we ask […]

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