Social Media Tips for Small Businesses

social media tips for small businesses

At the end of 2020, there were over 30 million small businesses in the U.S. This number has continued to increase in 2021. Despite this boom in entrepreneurship, 50% of small businesses struggle to make it past their first year, largely because they don’t know how to promote themselves. One key ingredient missing in many […]

The Benefits of Using an Influencer for Your Brand

The Benefits of Using an Influencer for Your Brand

Influencers have quickly taken the world by storm. Oftentimes, these social media phenoms rapidly gain a loyal following and skyrocket to instant fame. Influencers started simply as creative and trendy personalities, but have since grown into brand ambassadors—and have become their own brands. Utilizing an influencer for your business marketing campaign comes with many benefits, […]

TikTok’s Lead Generation Feature is a Game Changer

TikTok’s lead generation feature

TikTok has been around for almost 5 years and we STILL see so many companies dismiss this platform, because of thanks to the perception that it’s theirfor a younger demographic and has limited B2B features. In April of 2021 the popular social media platform launched TikTok’s lead generation feature that is, and it’s changing the […]

How Social Media Apps are Supporting Pride Month and the LGBTQ+ Community

kwsm-How-Social-Media-Apps-Support-Pride-Month

June isn’t just the start of summer, it is also the start of the month-long celebration known as Pride Month. During this month, businesses and individuals alike celebrate the progress that has been paved by LGBTQIA+ community. It is a time to remember and recognize the painful past that the community has endured, but it’s […]

3 Common Lead Generation Mistakes

3 Common Lead Generation Mistakes

Lead generation is a marketing strategy that many businesses use to connect with their customers. This strategy is focused on moving prospective customers through the sales funnel to ultimately make a purchase. Although this can be a very powerful marketing strategy, many businesses don’t achieve ideal results. Here are the most common mistakes businesses make […]

Finding Inspiration For Your Next Blog

Blogging Inspiration

Blogging is a great way to share tips, stories, and information with your audience. Sharing blogs on your site also helps boost your SEO or search engine optimization, helping your website rank higher on search engines. Having a blog section on your website gives your brand a voice and personality while also setting you apart […]

14 Critical Elements of a Landing Page that Converts

creating a landing page that converts

Landing pages are an essential part of lead generation. They allow a business to simplify their offer to encourage leads and increase conversion rates. Here are the key elements that every successful landing page should include.    Consistent Branding and Logo Your logo and branding should always be at the top of your landing page […]

LinkedIn Sales Navigator’s Best Features

LinkedIn is the standard social platform for professional networks and relationships, with both free and paid options. This particular platform has been a popular and effective way for businesses to find and nurture sales leads. LinkedIn has released an added service targeted to finding and boosting sales for your business, Sales Navigator. While this service […]

Achieve Marketing Goals Using Google Audience Solutions

Google Audience Solutions

Google Ads is a very powerful tool used to attract new and existing customers to your company’s website. Google is able to achieve results through intelligent algorithms that leverage behavior on Google.com, YouTube, Google Maps, Google Shopping, and more to create audience solutions using in your marketing strategies. This data is gathered through mobile and […]

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